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PLACED: Associate Director of Digital Strategy, Remote, $125K

Join this boutique advertising agency focused on accelerating growth for e-comm lifestyle brands in the world of fashion, beauty, retail, travel, food, and fitness. They favor remote ways of working, with team members located in London, New York, Chicago, San Francisco, and Los Angeles. Currently seeking an Associate Director of Digital Strategy who will work with the digital team to assist with paid search campaigns for agency clients. The ideal candidate will flourish in an entrepreneurial and non-layered environment.  We’re looking for someone who is driven, analytical, proactive, methodical, and personable with a can-do attitude.

Primary responsibilities include overseeing the client digital media planning process from inception through final delivery. You’ll develop and present digital media plans for national and local media efforts for search, social, email, display, mobile, online video, and Connected TV. You have proficiency in paid social campaigns with proven experience generating revenue from Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube. Viewed as a strong strategic resource for clients, you conceptualize and promote new creative, custom offers, advertising ideas, and campaigns for affiliate marketing channels. Additionally, you’ll create/implement campaign tracking tags to measure ROI from each effort and handle the reporting and performance analysis for all direct response campaigns. You can recommend the type of creative and messaging needed to build awareness, drive engagement and boost sales.

Requirements:

  • 5+ years experience working in an advertising or digital media agency or at a brand
  • Proven history of driving results for eCommerce brands
  • Mastery of Google Ads, Connected TV, Online Video, Social Media Ads, and programmatic buying platforms
  • Understands conversion tag implementation, especially via Google Tag Manager
  • Experience with web analytics applications such as IBM Digital Analytics, Google Analytics and Omniture
  • Proficiency working with Microsoft Office, specifically Excel and PowerPoint
  • A passion for continuously testing and optimizing digital marketing campaigns to garner the strongest results
  • Possesses strong analytical, organizational, and project management skills with the ability to work independently

Sounds great?! Shoot a resume over to [email protected]. Not for you? Please share with your network, and get someone working!

 

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PLACED: Search Marketing Strategist, $85K, Remote

Join this boutique advertising agency focused on accelerating growth for lifestyle brands in the world of fashion, beauty, retail, travel, food, and fitness. They favor remote ways of working, with team members located in London, New York, Chicago, San Francisco, and Los Angeles. Currently seeking a Search Marketing Strategist who will work with the digital team to assist with paid search campaigns for agency clients. The ideal candidate will flourish in an entrepreneurial and non-layered environment.  We’re looking for someone who is driven, analytical, proactive, methodical, and personable with a can-do attitude. We thank all applicants for their interest, however, only those with PPC advertising experience will be considered.

Primary responsibilities include planning, executing, and optimizing paid marketing campaigns across Google. Responsible for account setup, strategy development, client presentation, campaign creation, keyword building, audience targeting, A/B testing, bid, and budget management. The Search Marketing Strategist will collaborate with the media team in campaign optimization across multiple digital channels to generate sales effectively and efficiently. We’re looking for someone who drives innovation/experimentation efforts and thinks creatively. In this role, the candidate will analyze the campaign performance with internal teams and on the phone with clients on a weekly and monthly basis.

Requirements:

  • Proficiency in Google Ads required along with expertise in Google Analytics, SEMrush, and Microsoft Office
  • 3 years+ experience in successful PPC strategy creation and implementation, applying industry best practices
  • Interest in learning and staying on top of updates to search algorithms and strategies
  • Skilled in continuously testing and optimizing campaigns to garner the best results
  • Possesses strong analytical, organizational, and project management skills with the ability to work independently

Sounds great?! Shoot a resume over to [email protected].  Not for you? Please share with your network, and get someone working!

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PLACED: VP, Agency Growth & Business Development; Lancaster, Pennsylvania

Who we are.

A team of passionate people providing food and beverage companies with more complete 360+ marketing solutions than any other marketing agency in the region. We do this by building stronger, deeper relationships, understanding the who/how/why of the entire food chain and rolling up our sleeves to get it done. Open to on-site, or remote-to-relocation. Relocation assistance available.

Why you should work with us.

We strive every day to work a little harder, a little smarter and a little more together than yesterday in an effort to provide the richest, deepest, most-comprehensive and innovative solutions for our partners, present and future. Everyday. No excuses. If you want to join a team where everyone works hard, solves problems, builds relationships, acts on intuition, is flexible and brings positive energy to the problem, join us.

The role.

Seeking a strategic, results-oriented, go-getter to join the agency leadership team. You are driven, committed and passionate about growing a business into something beyond expectation. You get excited about growth and evolution. You possess a “can-do” attitude and are not afraid to navigate a complex and fluid environment. You understand the race can be a marathon not a sprint. You are motivated by challenges and consider “no” a reason to keep pushing. You are a natural leader but understand the importance of collaboration and teamwork. You are knowledgeable about what’s current but even more excited about what’s next.

The job.

  • Member of the agency Leadership Team representing New Business Development and Agency Growth. Work side-by-side with President to develop and roadmap a 1-to 3-year agency vision and strategic growth plan.
  • Develop, manage and execute a comprehensive new business strategy/plan to successfully support current and future agency vision.
  • Articulate new business strategy and direction to senior management through clarification of key customer requirements and conducting competitive analysis and market research.
  • Lead New Business team to uncover and develop opportunities for agency to make sales presentations to targeted prospects. Manage team strategy, direction, development and execution of physical pitch presentations.
  • Grow established business. Provide strategic guidance for select clients with focus on scope expansion through additional content development and services.
  • Uncover areas for potential revenue growth through expansion of services within agency.
  • Drive strategic insights through analytics/research to ultimately provide stimulus and guidance for targeted agency campaigns and initiatives.
  • Provide strategic advice to agency leadership providing accurate view of the market and agency future.
  • Manage public relations/agency branding efforts to extend agency exposure through seminar/webinar and podcast speaking engagements for key team members to increase awareness of agency story and success.
  • Management of agency credential presentations for all outreach to prospective clients.
  • Lead agency training and development to boost team morale and knowledge base; fill voids.
  • Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
  • Explore agency partnerships via regional organizations to fill potential gaps in portfolio of services.

Requirements.

  • Leadership capabilities to facilitate agency teamwork to achieve business goals while promoting a culture of common purpose
  • Ability to manage a pitch from initial lead generation to close
  • Proven ability for strategic thinking and proactive problem solving
  • Ability to develop and execute a multi-faceted agency plan for service area growth and new business development, from conception to execution
  • Be a team player, have a positive attitude, outgoing personality and the ability to work well under pressure
  • Proven track record of successful business development and account growth programs
  • 10+ years of marketing/advertising experience
  • Open to on-site, or remote-to-relocation. Relocation assistance available.

Sounds great?! Please shoot a resume to [email protected]. Not for you? Share with your network and get someone working.

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PLACED: Brand Strategist, $75-95K; NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

Recently, the agency embarked on building an internal strategy function, realizing that in order to achieve being one of the top independent agencies in the country, they had to have a Head of Strategy as part of the core team; now there is significant client demand. The agency believes in the power of a tight, smart creative insight to spark great ideas; their best work has always come from the best briefs. Help them write more of those. Help them keep clients on track and single minded. Help to better understand audiences and their mindsets. Help develop unique ways to tease out those insights. Help lead clients who want to believe in the gospel of creativity but need the tools to prove to their bosses that they’re not crazy.

The agency has been building out capabilities to give them additional control over every aspect of the creative work. Strategy is an integral piece to the puzzle, and they need to scale this offering. We are looking to hire a mid-level Strategist to both support the Head of Strategy and work independently on both existing clients and new business.

What you’ll DO:

  • Support all aspects of strategy—including brand, creative and communication strategy
  • Partner with account team, creative team and media team to make the work better and make the process more user-friendly; ultimately helping to develop new and different ways of working together along the way
  • Craft creative briefs that result in work that works—including tactical projects that just need some focus and more meaty challenges that need a POV, creative guardrails and inspiration
  • Help setup, defend and sell creative ideas in simple yet impactful ways
  • Generate strategic POVs with a unique voice—whether it’s an audit of the competition, an audit of secondary research, or just a collection of observations that make someone else sit back and think “whoa, I never thought about things like that”
  • Execute primary research and deliver the results in a way that brings creative teams and clients into the insights uncovered
  • Embrace a company culture that breeds ingenuity, optimism, trust, collaboration and growth
  • Contribute to thought-leadership pieces within and outside the agency

YOU are:

  • 2-5 years of experience working as a Strategist within a creative agency ideally, or brand owner, consultancy where creative ideas were an integral part of output
  • Comfortable in a collaborative setting—both in the form of workshops with clients, and internal reviews with other teams/disciplines at the agency
  • Diverse background of strategic skills/projects showing that there’s familiarity with different strategic tools and a unique POV that helped them make it their own
  • High interest in building creative ideas that stand out in culture and will connect with humans who live in the real world
  • Intellectually minded and relentlessly curious to learn more in life; your POV on advertising should be informed by your POV on other parts of your life
  • Bonus points for anyone who has an eye for design and has gotten compliments on the design of the documents they create

Sounds great?! Shoot your resume/portfolio to [email protected]. Not for you? Share with your network and get someone working!

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HOLD: Experiential Strategist, NYC

Award-winning, full-service Experiential marketing agency seeks a highly talented Strategist to join the NYC team. The agency creates dynamic brand experiences for both mass and luxury brands. Clients include some of the most globally-recognized entities in entertainment, technology, fashion, beauty, publishing, retail, spirits, automotive, etc. Their growing diversity practice develops campaigns for Hispanic, African America, and LGBTQ+ markets, heightening culturally relevant conversations and often implementing social change. This position reports to the Creative Director and Director of Business Development.

What WE need from YOU:

  • Must be an idea machine! Actively contribute strategic thinking to brainstorming.
  • Inspire team members and inject energy and ideas into brainstorming sessions – innovation, emerging trends, new technologies, and overall original thinking are necessary.
  • Draft pitch decks – must have solid writing skills and a sense of presentation design.
  • Participate in new business pitches, creative reviews, site visits, etc; prepare clear and focused hand-off to Experiential Designer once pitch is green-lit.
  • Be a creative-type who budgets well – have a sense of what things cost for both mass and luxury brand activations and experiences.
  • Initiate overall campaign aesthetic and guest experience – to include, but not limited to scenic fabrications, furniture selection, art installations, first impressions, staging, product displays, pop-up shops, retail settings, window displays, packaging design, collateral, etc.
  • Prepare swipe, renderings, floorplans, drafting, drawings, etc. when applicable; and/or manage vendors to do so, as well as manage freelance talent, when necessary.
  • 5+ years in experiential marketing, events, architecture, or other relevant fields.
  • Proficient in Adobe Creative Suite, Microsoft Office; Vectorworks, Sketchup a plus
  • Detail-oriented and well organized with an ability to juggle multiple projects in tandem.

*Those with Multicultural/Diversity & Inclusion experience are strongly encouraged to apply.*

Sounds great?! Please forward your resume/portfolio to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Media Supervisor, Digital; to $85K, NYC

Gamers to the front of the line! Join a full-service NYC-based digital marketing agency specializing in the gaming, entertainment, retail, education, and technology verticals. They believe that every element of a campaign is vital and informs each next element, which is why their approach is never siloed and always integrated, across all media for brands. The agency can build and develop marketing strategies, execute campaigns, and drive revenue by creating and managing digital media campaigns using a combination of search, display, social media, email, and all other available tools. You’ll build and deliver compelling digital marketing experiences – personalized experiences that engage and convert customers in memorable and enticing ways across all platforms. They unify media, creative, and buying strategies to create memorable campaigns that will increase reach, awareness, engagement and retention. 16 award wins in the past year alone.

Acquisition-Focused Marketing. Customized analytics. Strategies that work. At this shop, Media Supervisors have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members, ensuring that the team functions most effectively and with minimal errors.

Here’s the scope of the role:

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead; help develop Direct Response, measurement and analysis practice for all paid media initiatives
  • Establish as leader with the client and across all departmental teams and agency partners, effectively prioritizing/negotiating needs between all parties; bring new ideas to help meet client goals and grow business
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations
  • Ability to problem solve, such as finding solutions for issues not yet attempted; ability to consult/educate/negotiate with clients and agency partners
  • Proactively share learnings, trends, technologies, and best practices; establish as an expert within your functional department and client team
  • Ability to present recommendations/ideas to client and internal team; effectively merchandise successes to the client

Please have strong knowledge of: Paid search and social optimizations; Forecasting and opportunity/gap analysis; Campaign management tools, including bid rules/management; CPA and all ROI media; Monitoring new search trends/products and evaluating application to client; Research tools/competitive analysis; Budget/pacing and billing.

Ideal candidates have 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid media campaigns) with solid understanding of paid search and social campaign management and optimization practices, as well as knowledge of video, search retargeting, and other online advertising opportunities. You’re a proactive self-starter and team player comfortable in a fast-paced, results-based company.

Sounds good?! Shoot your resume to [email protected]. Not for you? Please share with your network, and get someone working!

 

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