Strategy Archives - Page 2 of 9

Account Management, Comms Planning, Creative Services, Marketing, Strategy

PLACED: Global Consumer Marketing roles, Beauty, NYC; $65-100K

Are you ready to join a global company that is all about diversity and individuality?

This category-leading Beauty brand has collaborations with adored names from pop culture, art and fashion. Sold today in over 120 countries, the brand remains committed to developing new categories, products and collections each year, all of which continue to serve the demand of consumers and professional artists alike. The brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists. As a brand-led innovation company, they have a rich understanding of the competitive beauty landscape and a command of the social, digital and traditional communications platforms needed to connect with audiences.

Are you a talented, strategic marketer with a passion for beauty? Come help develop and amplify a body-positive corporate, brand and product message. We’re seeking several savvy Global Consumer Marketing team players to join an in-house group leading the development of 360 go-to- market strategy and execution for global marketing programs; leading and supporting the development of global strategy, creative briefs, comms planning, regional toolkits and execution of campaigns across multi-platform consumer engagement programs. You’ll develop category-focused expertise, leveraging insights, data and market analysis to inform go-to-market plans centered around consumer experience.

Partner with Consumer Insights, CRM, E-comm, and regional teams to gather relevant consumer insights to inform category and program strategies, ensuring that the consumer is at the center of marketing efforts. Developing 360 briefs that integrate program brief, global and regional needs, consumer insights, and analysis of brand’s opportunity/positioning, you’ll write and present briefs to inspire creative concept development and set up framework for global program activation across online and offline channels. As central liaison in the development of all Consumer Marketing programs: support collection launches; collaborate with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, AT&D, E-commerce, Events, VM) throughout process to ensure strategic needs are being met and appropriate assets are being developed for cross-platform activation; support Creative concept development by sharing thought starters and competitive case studies to inform asset creation and execution. Partnering with PM, you’ll facilitate meetings with regions at key intervals to integrate local objectives, needs and nuances into global 360 briefs and program development; partnering with Creative Ops, to update/discuss programs regions at regular intervals throughout development: pre-brief, creative concept pre-shoot + topline activation plan, post-shoot + comms plan, toolkit.

YOU should be a motivated self-starter, comfortable in a fast-paced environment, who can take a macro level view while managing the details of the nitty-gritty. A demonstrated interest in brand strategy, brand marketing and 360 activation/development a must, as is digital savvy. We are ideally seeking candidates with previous advertising agency chops with a blend of strategic planning, comms planning, account management, and creative development. You’ll take ownership of projects and seamlessly follow through from inception to execution. Pro-active and flexible, you can adapt to the personalities of a large global team and provide support where needed. Beauty, luxury, fashion, lifestyle or other image-based brand experience a plus; global CPG also of interest.

Marketing Manager, 5+ yrs exp

Assistant Manager, Marketing, 3+ yrs exp

Associate, Marketing, 1+ yrs exp

Sounds great? Shoot your resume to [email protected]. Not for you? Please share with your network and get someone working!

December 26, 2018/by Hunter Gilmore

Strategy

PLACED: Strategy Director, $125-150K, NYC

Get ready to join a shop that delivers effectively on both brains and beauty, a hybrid agency that’s at once design-driven image makers and consumer-minded brand stewards.

They believe in the strategic power of strong imagery and brand iconography. They believe in the creation of platforms that define the spirit, voice and sensibility of the brand. They believe the best creative ideas grow from an emotional connection – entertaining while educating, energizing in order to empower, exuding a sense of escape. Guided by secondary research, the agency employs a range of primary research to ground ideas and campaigns in authentic, emotional insights straight from the consumer’s world.

With a focus on fashion/luxury/lifestyle, this expanding boutique ad agency is seeking a curious and cultured Strategy Director to inspire creative work through clear briefs, fresh insight and deep understanding about brands and human behavior, including consumer on-line and off-line shopping habits. You must be an exceptional strategic thinker with deep curiosity about human behavior and passion for new perspectives and trends. A strong writer and thinker, you are a confident presenter, able to articulate insights and ideas in a clear, human way. Please be highly collaborative with the resiliency to manage multiple simultaneous initiatives – innovation, research, pitches, briefs, mentoring, etc. This well-established, full-service agency possesses major credentials on integrated campaigns for some of the biggest fashion and luxury brands on the market. Considering the bulk of your attention will be on retail fashion/beauty/luxury accounts, a love of Vogue and previous category experience would be ideal; prior agency experience is a must-have.

Sounds great, right?! Shoot your resume/portfolio to [email protected]. Not for you? Share with your network and change someone’s life.

September 18, 2018/22 Comments/by Hunter Gilmore

Strategy

PLACED: Strategy Director, B2B, to $140K; NYC

Award-winning business communications agency is seeking a Strategy Director for their mid-sized B2B branding shop. This role will manage US and global projects for clients in finance, consulting, technology and healthcare, etc. This person will help guide other junior Strategists in crafting engaging client deliverables. Qualified candidates will be part of an established team with a track record of strong client relationships and streamlined, proven methods and processes in brand strategy disciplines.

You’ll spearhead projects that transform leading B2B companies, serving as the clients’ trusted resource, balancing blue-sky ideas with on-the-ground realities. Supported by junior strategists, and working closely with agency and other departmental leaders, you are redefining not only your clients’ futures, but also the branding industry, creating new methodologies and writing provocative thought leadership. We’re looking for whip-smart thinkers who can inspire clients, prospects, and colleagues; for polished communicators who can create compelling and effective deliverables; and for detail-oriented executors who can manage teams and ensure success.

The nitty gritty:

Develop role as a strategic partner to multiple B2B clients, advising on diverse brand issues such as positioning, brand architecture, marketing strategy, research and analytics, and employee engagement
Lead the creation and presentation of strategic solutions to complex brand and communications challenges
Oversee the planning and execution of research initiatives, including desk research, client interviews, on-site workshops, and online surveys
Collaborate with the creative team to influence creative expression
Work with in-house teams and external partners to execute strategic recommendations across channels
Partner with project management teams to ensure projects are resourced appropriately and delivered on time and on budget
Mentor junior strategy team leaders, and set an example by staying up-to-date with industry trends and news
Identify further business opportunities within existing client relationships
Lead the new business pitch process, conducting preliminary research and contributing a strategic viewpoint in proposals and presentations

The ideal candidate will have:

A balance of strategic thinking and confident communication; the ability to both create and present compelling ideas
Excellent writing skills and strong attention to detail
Poise and presence
Ability to develop, nurture, and expand client relationships
Enthusiasm for managing and mentoring junior team members
Self-direction; ability to manage long, complex projects
Passion for and knowledge of the B2B branding space preferred
MBA or comparable industry experience; 7+ years in brand strategy (open to a Senior Strategist as well)

Sounds great? Shoot a resume/portfolio to [email protected]. Not for you? Please share with your network and get someone working!

June 21, 2018/by Hunter Gilmore

Research, Strategy

PLACED: Qual Researchers, Strategic Planners, $60-90K, NYC

Boutique research and strategy shop is seeking to add mid-level magical thinkers to their nimble team. This is a fast-growing shop who thinks research should be fun! The firm specializes in utilizing digital technology and creative qualitative methodology to help clients solve their biggest challenges. Work tends to focus on new product development, communications development and consumer empathy building. You’ll connect with consumers to understand what they want/need and how they live, to better create products, services or marketing and then turn this insight into powerful strategy.

We are looking for real people who share a passion for problem-solving, interest in understanding people’s motivations and behaviors, and talent for storytelling; creative, interesting and talented people who want to do great and innovative work. The major offering of the agency is the creation, engagement and mining of bespoke, closed online consumer communities; offline work generally takes the form of 1-on-1 interviews or focus groups. Your role will involve moderating on/offline research, managing clients, working within an entrepreneurial team to create business-changing insights, creating beautiful reports and writing like the wind. Current clients include: General Mills, Pepsico, UBS, Delta, Coca-Cola, Reebok, Vans, Gap, Kipling, ABInBev, AXA, etc.

Please be human, creative and energized; resourcefulness, flexibility, individual passions, and confidence mixed with quirkiness are highly valued. Previous qualitative market research, preferably agency-side, required; online community experience is a plus, but not essential. Anywhere between 1-5+ years relevant experience, but this crew is open to meeting anyone smart with qual-based chops. Intelligence and cultural awareness a must.

Sounds perfect? Shoot your resume and a work sample to [email protected]. Not for you? Share with your network and get someone working!

June 6, 2018/by Hunter Gilmore

Research, Strategy

PLACED: Research Director, ~$150K, NYC

Ready to join a new breed of qualitative research company?

Global insight and strategic branding group is seeking to add an inspirational Research Director to their nimble and entrepreneurial team. These folks believe research should be creative, rigorous, and flexible.

The Research Director will have various responsibilities including client management and drafting proposals, to workshops and creation of documentaries, reporting, new business pitches, invoicing, strategic initiatives, conducting various modes of research (ethnographies, shop-alongs, in-depth interviews, moderation of focus groups, etc.), development of junior staff, operations/P&L. An important aspect of this role will also be helping to develop and secure new business either through existing or forged relationships. Present projects touch on myriad categories such as CPG, spirits, technology, retail, hospitality, lifestyle, etc. Enjoyment is key; please love what you do.

YOU are a talented senior researcher, planner or strategist with an involved, passionate, connected, collaborative spirit. You are smart, ambitious, exciting, a strategic thinker up for the challenge of growth. You’ll need to be able to win business from and work with some of the most cutting edge clients that are out there. You’ll want to work on some of the most exciting projects in research and brand development with some of the most experienced practitioners. Experienced in tackling strategic, high profile briefs and projects, you’ll be happy working in a creative, informal but intellectually demanding environment.

Further, a forward-thinking qualitative researcher with 10+ years experience (planning, brand consulting and/or research), involved in all stages of the research process, from designing and setting up projects and conducting fieldwork, through to analysis, report writing/storytelling and presenting findings. You must have experience leading projects and being the main client point of contact. You should relish the idea of working in a small growing team that offers progression through achievement and attitude rather than moving up a static career ladder. You will be fully supported by a well developed project management team, back office support team, film team and a very ambitious group of qualitative researchers and brand consultants who delight in getting on planes to go to places to solve client problems. Please be human, creative and full of energy; resourcefulness, flexibility, individual passions, and confidence mixed with quirkiness are highly valued.

Sounds great?! Shoot your portfolio to [email protected].

Not for you? Please share with your network and get someone working!

June 5, 2018/21 Comments/by Hunter Gilmore

Strategy

PLACED: Group Strategy Director, $195-225K, NYC

This funky, award-winning digital agency brings together product design, brand communications and social content to help businesses thrive. These guys are also a little weird, extremely collaborative, and sometimes communicate entirely in gifs with the account, design and technology teams. We’re now looking for sensational talent in the Brand Strategy space to round out this unique team. You know a real idea when you see one and can provide the right stimulus at the right time to tease more out of your creative partners.

There are three reasons why the strategically hungry come to this agency: to break free from thinking-by-department, to get closer to making, and to work with clients striving to recalibrate their business around digital. You will be involved in everything from unearthing and articulating the leading insight, partnering with the VP of Analytics to define a data vision, through to a shared accountability for the creative product. You’ll lead and manage your team with vision and empathy; you foster a spirit of collaboration, openness, and accountability. You can bring clarity and calm when there is chaos.

YOU:

-Grew up digital: This isn’t about spending every waking hour on Twitter. It’s about showing that you’ve played with a lot of the digital world, that you’ve experimented and learned – sometimes for work, sometimes for the sake of it.

-Can grow business for the right reasons: You thrive in a pitch but you can also patiently help clients achieve their goals and create opportunity for your team.

-Stay hands on: It’s an open-space office and most teams sit together. Your role may stretch across teams, but we need you in the work, not just around it.

-Have a range of experiences: Across different categories executing campaign work, brand building, social media and involvement in web/ product builds.

-Can work with fellow digital grown-ups: This is an eclectic mix of designers, technologists, strategists and producers. You must be an adept facilitator of ideas and insights sessions and be able to bring the best out of collaborators. We want a person who keeps the team inspired, curious, and open-minded.

-Are well versed in research techniques: An ability to get to the nub of the problem through thorough desk-bound, primary research or the latest tools.

-10+ years brand planning experience; traditional and digital. Should be comfortable with UX and branding for systems as well as content. An idea generator who has handled a masterbrand in entirety.

Sounds great? Shoot your resume/portfolio to [email protected]. Not for you? Share your network and change someone’s life!

March 20, 2018/1 Comment/by Hunter Gilmore