Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Paid Media Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all paid media channels, from social to search and display. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, optimization, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor.
What you’ll DO:
- Develop strategic framework for paid social and SEM campaigns across major paid platforms including Search engines (Google, Bing), Facebook/Instagram, Twitter, YouTube, Pinterest and LinkedIn
- Execute on paid search, paid social, and digital display and optimize for client objectives, including but not limited CPA, ROAS, acquisition, awareness and engagement
- Help clients and team members understand the role of various paid media channels in achieving their objectives
- Leverage media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive client success
- Manage the entire cycle including initial planning, creative briefing, implementation, monitoring, optimization, ad operations, analysis and reporting
- Oversee and manage daily campaigns: monitoring delivery, tracking optimization, escalating issues, managing consultants/vendors as needed
- Generate reports and dashboards, and recognize and troubleshoot data anomalies
- Maintain an understanding of industry trends and provide relevant insights
- Budget development, forecasting and allocation to compliment client objectives
What we need from YOU:
- 4+ years of paid media buying experience, agency or publisher side
- Experience with optimization of paid media campaigns to hit client goals
- Extensive knowledge of paid search platforms and optimization tactics on Google AdWords
- Extensive knowledge of paid social platforms and optimization tactics on key social platforms such as Facebook Business Manager
- Experience with key DSPs (TTD, DV360)
- Familiarity with Amazon Search/advertising
- Extensive knowledge of Google Analytics and Data Studio
- Expert knowledge of Microsoft Excel, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
- Excellent at creating reports, data visualization, developing presentations and recommendations
- Data and detail-oriented with a strategic mindset
- Working knowledge of ad operations — tagging, tracking, etc.
- Ability to handle multiple tasks in a fast-paced environment under tight deadlines
- Strong knowledge of social publishing tools and web analytics
Sounds good?! Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!
