Small Agency of the Year winner! (Yup, this is where you need to work.)
Fun-spirited, indie ad shop is seeking a sharp-as-a-tack Planning Director to join their team. This agency works in an integrated way, and that means being able to fully appreciate any and all solutions to clients’ challenges. They don’t have pre-conceived solutions, and believe each idea/solution/opportunity should be carefully considered and thought through; you’ll lead the process of doing just that. This is a creative-led agency that gets hired by direct-model clients who need every dollar to produce a result for them, not just to create awareness.
The Brand Planning team taps into the cultural, consumer, categorical, and company insights that inspire consumers. As such, you’re part brand storyteller and part comms planner. You’re inspired by strategic challenges. You’re a natural, charismatic leader. You’ve built and led teams in the past, and you are passionate about raising a community of insightful, curious, and culturally savvy Planners. Guiding your planning staff, your multidisciplinary colleagues, and your clients, you are a natural collaborator who lives to uncover insights into cultural trends and human behavior that clients simply cannot find on their own. You love to apply your learning and insights to strategies that make the creative team jump for joy. These strategies shape creative output and lead to work people can’t help but talk about – work that gets measurable results for clients. From print to social to design to media, your strategic brain and creative soul will inspire you to think innovatively and integrate all channels for increased consumer engagement.
If you have the ambition to help shape the planning approach for a mission-oriented agency, while working in tough-to-crack categories where true insight can lead to differentiating and inspiring work, then this could be your next work home. Please have at least 10 years of brand planning experience, with demonstrable skill in communications planning from a creative or media agency. You’ll need solid understanding of direct model principles, research methodologies, and experience across a wide range of businesses and categories. And please, be nice to be around.
Sounds great?! Shoot a resume to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!
