PLACED: Group Strategy Director, B2B, $175-225K, NYC

Award-winning business communications agency is seeking a Group Strategy Director for their mid-sized B2B branding shop. This role will manage US and global projects for clients in finance, consulting, technology and healthcare, etc. This person will help guide other junior Strategists in crafting engaging client deliverables. Qualified candidates will be part of an established team with a track record of strong client relationships and streamlined, proven methods and processes in brand strategy disciplines. Candidates should be well versed in areas such as the following, in order of importance:

-Corporate brand architecture analysis and recommendation development

-Brand strategy development including positioning, archetypes, brand essence, etc.

-Messaging strategy, including voice

-Nomenclature strategy

-Naming development

-Brand launch and rollout plans

-Marketing strategy and campaign strategy development

-Content strategy

-Developing creative briefs for advertising and visual identity

-Qualitative research including discussion guide development, conducting in-depth interviews and focus groups

-Quantitative research including questionnaire development, survey programming and analysis

-Ability to lead, train other mid-level and junior strategists

From day one, qualified candidates will be able to lead these types of projects, providing guidance to both team members and clients, using expertise and anecdotes from past experiences on brand strategy projects. For example, regarding brand architecture, you should be able to explain what it means at a corporate and product level, why it’s important, what basic portfolio strategies entail, and know how to go about developing a solution for a corporate client.  In addition, ideal candidates will posses:

-Ability to interface with and be the primary point of contact for C-Suite executives

-Strong writing prowess, including the ability to write articles and thought leadership pieces for publication

-Confidence and poise in speaking and delivering compelling presentations

-Comfort and experience managing various priorities and solving problems proactively

-Collaborative; you are joining a team oriented organization

-A willingness to build a positive, “employer of choice” culture

This role reports to the Managing Director. Prior branding agency experience and business to business experience required.

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