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PLACED: Media Director, Communications Planning; $195-250K, NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

The convergence of media and creative is accelerating, and clients are looking to this agency more and more for media guidance. This is an opportunity to provide real value to client partners, improve the ad experience for people on the other end of communications and fill a need that is being sorely underserved by incumbents.

The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients across industry verticals. Over the last 3+ years, they have made the investment in building out media planning and buying capabilities. Last year, top line revenue grew over 200%; 80% of new business consolidated their media with the agency, and these were annual retainers, not projects. Now, the next step is to scale this offering; they have a media team who are very good at what they do, and now need a new department leader.

The Media Communications Director will be the strategic architect of campaigns and create a steady heartbeat of what media should be. Media sits at the intersection of ideas and activation, so it will be important that this person has a creative spirit and an analytical mind, someone who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

The process here is iterative – working hand-in-hand with account teams, creatives, producers and brand strategists to make world-class work happen, whatever it takes. You’ll be involved from idea inception, through to final implementation and beyond. You’ll help the agency in understanding how to take what they make and connect it with people; whether it be teenagers buying cereal, assistants booking private jets for their demanding boss, or middle aged guys buying supplements to help support their aching muscles. You’ll need to be able to bring comms planning alive for the agency, and show how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing. This is a high profile and vital role which sits at the very core of what they’re striving to achieve as an agency.

What you’ll DO:

  • Lead day-to-day comms planning for high-profile, award winning accounts; play a key role in building trusted relationships with clients alongside other co-workers
  • Lead media team to develop, activate, steward and reconcile all media recommendations
  • Partner closely with Account, Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and tech
  • Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and digital/social/mobile properties
  • Partner closely with media agency partners on key accounts to ensure that ideas are deployed through the proper mix of paid/owned/earned channels
  • Partner with account teams to develop consumer journeys for each campaign or activity
  • Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
  • Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
  • Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
  • Showcase an understanding of digital, social and emerging platforms and technologies, specifically programmatic
  • Lead comms planning in new business pitches

What YOU offer:

  • 15+ years of experience in comms planning and/or media planning roles; expertise in developing digital, social and experiential marketing plans
  • Proven experience leading an account and building strong relationships with senior client leadership; must show record of ability to effectively drive agency agenda of great work
  • Experience managing and mentoring individuals with backgrounds in a variety of skill sets
  • Experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
  • Entrepreneurial nature; interest in helping to develop and implement new department process
  • Superior professionalism with strong persuasion skills that allow for selling of ideas and strategies to prospective and existing clients
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and eloquently present
  • Ambitious, curious, and collaborative personality who is open to helping with any task
  • Hands on experience with technology platforms (Google, DSP, DCM, Social) is beneficial
  • Be nice

Sounds great? Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Group Strategy Director, $195-225K, NYC

This funky, award-winning digital agency brings together product design, brand communications and social content to help businesses thrive. These guys are also a little weird, extremely collaborative, and sometimes communicate entirely in gifs with the account, design and technology teams. We’re now looking for sensational talent in the Brand Strategy space to round out this unique team. You know a real idea when you see one and can provide the right stimulus at the right time to tease more out of your creative partners.

There are three reasons why the strategically hungry come to this agency: to break free from thinking-by-department, to get closer to making, and to work with clients striving to recalibrate their business around digital. You will be involved in everything from unearthing and articulating the leading insight, partnering with the VP of Analytics to define a data vision, through to a shared accountability for the creative product. You’ll lead and manage your team with vision and empathy; you foster a spirit of collaboration, openness, and accountability. You can bring clarity and calm when there is chaos.

YOU:

-Grew up digital: This isn’t about spending every waking hour on Twitter. It’s about showing that you’ve played with a lot of the digital world, that you’ve experimented and learned – sometimes for work, sometimes for the sake of it.

-Can grow business for the right reasons: You thrive in a pitch but you can also patiently help clients achieve their goals and create opportunity for your team.

-Stay hands on: It’s an open-space office and most teams sit together. Your role may stretch across teams, but we need you in the work, not just around it.

-Have a range of experiences: Across different categories executing campaign work, brand building, social media and involvement in web/ product builds.

-Can work with fellow digital grown-ups: This is an eclectic mix of designers, technologists, strategists and producers. You must be an adept facilitator of ideas and insights sessions and be able to bring the best out of collaborators. We want a person who keeps the team inspired, curious, and open-minded.

-Are well versed in research techniques: An ability to get to the nub of the problem through thorough desk-bound, primary research or the latest tools.

-10+ years brand planning experience; traditional and digital. Should be comfortable with UX and branding for systems as well as content. An idea generator who has handled a masterbrand in entirety.

Sounds great? Shoot your resume/portfolio to [email protected]. Not for you? Share your network and change someone’s life!

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PLACED: Freelance Copywriter, mid-level, NYC

This highly creative experiential marketing agency leverages human connection to impact people in smart, meaningful ways. To do that well, they need both bright brains and big brawn. Independently owned, award-winning agency comprised of creative trailblazers, with multiple US offices, is searching for a highly imaginative and inspiring freelance Copywriter to generate big ideas. What sets these guys apart? Creating awesome experiences for people and brands combining strategic thinking and creative vision with impeccable design and flawless execution.

Reporting to the Creative Director, this collaborative Copywriter will be responsible for supporting the creative process from ideation to development. This person should have the ability to understand the “big picture” and offer macro-level creative solutions to current and prospective clients. Strong experience in brand marketing, sponsorship activation, and client relations is desired. Candidates must demonstrate proven leadership and be passionate about delivering and executing innovative ideas and experiences.

With an ability to deliver strong concepts for both physical and digital experiences, you’ll work with a cross-disciplinary team to develop and execute creative ideas for client objectives using a wide arsenal of tools from
live events, sponsorships, partnerships, traditional media, social media, technology, and more. Driving brainstorming sessions and creating supporting presentation materials is old hat for you, so working with new business teams to respond to RFPs is a breeze. Further, the ideal candidate will
have direct experience in brand marketing and a solid understanding of the experiential marketing and sponsorship landscape. Be incessantly curious about the world, culture, and trends that affect the business, and have the ability to think creatively about a variety of challenges and challenge the way the agency thinks. Please possess a great sense of humor and a positive attitude about stuff that is sometimes not that sweet. 
4+ years of creative experience in an agency environment required.

Shoot resume/portfolio to [email protected]. Not for you? Share with your network and get someone working!

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