Analytics Archives - The Hunting Lodge

PLACED: Associate Strategy Director, Integrated/Digital, $125K; NYC

This funky, award-winning digital agency brings together product design, brand communications and social content to help businesses thrive. These guys are also a little weird, extremely collaborative, and sometimes communicate entirely in gifs with the account, design and technology teams. We’re now looking for sensational talent in the Brand Strategy space to round out this unique team, working on global tech and mobile brands.

There are three reasons why the strategically hungry come to this agency: to break free from thinking-by-department, to get closer to making, and to work with clients striving to recalibrate their business around digital. You will be involved in everything from unearthing and articulating the leading insight, partnering with the VP of Analytics to define a data vision, through to a shared accountability for the creative product.

YOU:

-Grew up digital: This isn’t about spending every waking hour on Twitter. It’s about showing that you’ve played with a lot of the digital world, that you’ve experimented and learned – sometimes for work, sometimes for the sake of it.

-Can grow business for the right reasons: You thrive in a pitch, but you can also patiently help clients achieve their goals and create opportunity for your team.

-Stay hands-on: It’s an open-space office and most teams sit together. Your role may stretch across teams, but we need you in the work, not just around it.

-Have a range of experiences: Across different categories executing traditional campaign work, brand building, social media and involvement in web/ product builds. For this role, a technology or telecom background is a major plus.

-Can work with fellow grown-ups: This is an eclectic mix of designers, technologists, strategists and producers. You must be an adept facilitator of ideas and insights sessions and be able to bring the best out of collaborators.

-Are well versed in research techniques: An ability to get to the nub of the problem through thorough desk-bound, primary research or the latest tools and cultural trends.

-Can lead and manage a team: You’ll be guiding Sr Strategists and Jr Strategists to solve business problems requiring both high-level thinking/theory and tactical planning methods.

Sounds great? Shoot your resume/portfolio to [email protected]. Not for you? Share your network and change someone’s life!

October 11, 2016/by Hunter Gilmore

Analytics, Social Media

PLACED: Senior Analyst, Social Media, $100-115K; NYC (Freelance or Full Time)

We are looking for an exceptional Senior Analyst to join the social practice at a digital innovation agency, on a major new account. This well-respected shop brings together product design, brand communications and social content to help businesses thrive. They are currently expanding as a business, and the Analytics discipline, and want to continue that success by collaborating with their social, strategy, design, and technology teams.

We’re looking for a person who loves research and analytics but who isn’t a robot. Someone who sees humans and how they behave in all the numbers. Someone who would rather tell you a good story about numbers than simply email a spreadsheet. Someone who understands the give and take between data and emotion when trying to get to great work. This person will have deep experience in social and digital analytics and platforms.

Role + Responsibilities:

Help clients understand the environment in which they compete – competitive analysis, social listening, keyword analysis and broader market trends
Help determine how clients can compete – information architecture, content strategy, social strategy, meta data, measurement and testing
Able to handle complex client environments; being able to understand the motives of different client teams and how this impacts use of data
Hands-on user of enterprise level such as Brandwatch, Sysomos, MOZ and be able to give clear direction to other teammates to help execute
Partner in the strategic process as the Analytics expert, providing insights into the best strategies and tactics to achieve business objectives through social
Help construct and execute nimble reporting plans that can adapt with new technologies and data
Help educate clients and teams about your discipline and how they can use it to make a bigger impact in their business

Skills + Experience:

5 to 7 years experience in social media, digital analytics
Ability to confidently coach clients and colleagues about the pros and cons of different social tools and the data landscape
Proven success at guiding clients in refining their KPI approach
Ability to identify and resolve challenges with data-integrity in high pressure environments
Deep experience in Google Analytics, Sysomos or Brandwatch
Solid understanding of social listening, publishing, engagement and paid tech
Deep experience in Excel and doesn’t shy away from pivot tables and statistics
Passion for digital culture and inventing solutions to tomorrow’s challenges today
Exceptional writing and presentation skills with ability to synthesize and express complex ideas in accessible forms
Experience working on a large global account a plus
Insurance category experience a double plus

Sounds good?! Shoot your resume to [email protected]. Not for you? Share with your network and get someone working. (Plus we offer a referral bonus.)

October 27, 2015/by Hunter Gilmore

Account Management, Media

Digital Account Executive, Paid Media; Start-up, NYC

Work with clients that believe they can change the world… Get ready to join a digital marketing agency helping start-ups solve their seemingly impossible challenges!

Is this YOU? You love to problem solve, have a passion for digital marketing and are excited by entrepreneurship, start-ups, technology and marketing data. You obsess over anything new in the world of digital, staying up-to-date on industry trends. You’re a self-starter who’s internally motivated by a desire to own, and be held accountable to, everything you do. You feel it’s critical that your voice be heard, but you always make sure to understand before making yourself understood.

Reporting to the Managing Director, the Account Executive will be integral to not only the success of the agency but also to every one of the start-ups who rely on you each day. You will have great power and great responsibility; failure for a start-up client does not mean they have a bad quarter or year, it means going out of business. You’ll support the client account team and deliver tactical, high-level client service specifically with regard to paid media management.

The nuts, bolts, and bytes:

● Minimum 2+ years in advertising and/or digital marketing

● Experience designing and running paid media campaigns

● Significant experience with core analytics platforms such as Google Analytics and

an interest in learning emerging technology, like Mixpanel, Kahuna, RJ Metrics, KISSMetrics

● Know how to design, execute and track marketing campaigns across digital disciplines and platforms (SEM, SEO, integrated marketing campaigns, email/CRM, display banner advertising, mobile marketing, user-generated content, social media marketing, direct marketing programs and ecommerce integration)

● Commanding knowledge of social media platforms with a keen understanding of different community behaviors and experience using social media to drive ROI and business goals

● Love to analyze campaign effectiveness, recreate successful campaigns, optimize suboptimal ones and explain how you actually did all that to your team and clients

● Transparent, fearless and have a truly collaborative personality

● Conviction to articulate your point of view and the humility to respect others’

● Thrive in an entrepreneurial environment and are eager to build a business from the ground up

● Possess a positive attitude and require little handholding to dive in and get shit done

● Adept at learning new things quickly and can apply that knowledge to real world problems

● Thirsty for knowledge and take pride in doing awesome work

Sounds perfect? Shoot your resume to [email protected]. Not a right fit? Share with your network and change someone’s life!

September 17, 2013/by Hunter Gilmore

Media

PLACED: Seeking Analyst, $60-75K, NYC

Analysts, $60-75, NYC

Award-winning ad agency with in-house Media is seeking to add top-notch candidates to their Strategy and Analytics team. Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Account, Media, Creative and Technology to help clients achieve the optimal ROI for their marketing programs using media reporting tools, web analytics, predictive modeling technology and other data analytics. The ideal candidate will have a passion for discovering unexpected insights and delivering added value to clients. Candidates should have an understanding of marketing and advertising, a robust ability to tell a story through data, and a strong desire to learn more about marketing in a digital world. Preferred skills include: Excel; VBA/Excel Macros, SQL, SAS, or other data manipulation tools; DoubleClick, Dart, Atlas, rich media, video; Google Analytics, Omniture Site Catalyst, Webtrends; social media monitoring tools. Please have a positive attitude!

Sounds great? Please shoot your resume to [email protected]. Not for you? Feel free to pass this to a friend.

June 5, 2012/22 Comments/by Hunter Gilmore

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