CPG Archives - The Hunting Lodge

Director of Account Management; Lancaster, Pennsylvania

Who we are.

A team of passionate people providing food and beverage companies with more complete 360+ marketing solutions than any other marketing agency in the region. We do this by building stronger, deeper relationships, understanding the who/how/why of the entire food chain and rolling up our sleeves to get it done. Open to on-site, or remote-to-relocation. Relocation assistance available.

Why you should work with us.

We strive every day to work a little harder, a little smarter and a little more together than yesterday in an effort to provide the richest, deepest, most-comprehensive and innovative solutions for our partners, present and future. Everyday. No excuses. If you want to join a team where everyone works hard, solves problems, builds relationships, acts on intuition, is flexible and brings positive energy to the problem, join us.

The role.

Seeking a strategic, results-oriented, go-getter to join the agency leadership team. You are driven, committed and passionate about growing a business into something beyond expectation. You get excited about growth and evolution. You possess a “can-do” attitude and are not afraid to navigate a complex and fluid environment. You understand the race can be a marathon not a sprint. You are motivated by challenges and consider “no” a reason to keep pushing. You are a natural leader but understand the importance of collaboration and teamwork. You are knowledgeable about what’s current but even more excited about what’s next.

The job.

Develop, present, execute, manage and measure annual account plans.
Serve as agency representative and client brand steward by developing strategic client objectives, leading the account, constantly assessing the brand position and managing the internal agency team resources to best service the overall client account.
Strategically manage day-to-day coordination of agency activities and client contact on multiple accounts. Be “360-degree aware” of all projects, relationships, opportunities and team members.
Develop client brand strategies based on cultural, consumer, customer and competitive insights. Develop a detailed understanding of client brand’s audiences, cultures, business and technology landscapes, and help translate insights into account and creative development.
Manage your account team to provide creative team with a clearly defined brief—including concise information on the product, audience and strategy—enabling them to develop breakthrough ideas for a variety of channels and platforms.
Estimate, plan, coordinate and direct advertising campaigns and projects for agency clients. Responsible for staying on strategy, on time and within budget.
Ensure agency involvement in all appropriate client activities to provide maximum knowledge of and service to the client (example: attendance at major meetings or trade shows).
Provide weekly account updates to executive management. Be an active part of agency leadership team.
Build strong, lasting client/agency relationships based on achieving clients’ marketing objectives with efficiency that results in agency profit.
Deliver on the agency’s mission of making extraordinary things happen for our clients and their customers.
Proactively look for alternative sources of work from current or past clients. Always ask what else the agency can be doing to support each client.
Evaluate and recommend new, increased or altered agency services that might improve support to clients and provide profitable growth to the agency. Assist in the development of new ventures.
Stay current on industry trends and news—especially client industry related material.
Work with new business team to identify leads, targets and prospects. Work with team to develop and execute new business pitches.

Requirements:

10+ years experience in an agency setting.
Experience with Food and Beverage industry a huge plus.
Capability of managing both high-level regional and national accounts.
Ability to deliver strategic, clear, effective client presentations that tell a memorable story and highlight agency skills and talents.
Open to on-site, or remote-to-relocation. Relocation assistance available.

Sounds great?! Shoot a resume to [email protected]. Not for you? Please share with your network, and get someone working.

December 7, 2020/1 Comment/by Hunter Gilmore

Business Development

PLACED: Business Development Director, Remote, $90K+

Fully remote boutique creative agency is looking for a Business Development Director to add to their growing team on execution of client projects; this position will lead new business, sales and marketing efforts for this branding and web design agency. The agency culture is laid-back and fun, but the team is very seriously dedicated to creating leading-edge, highly creative work for clients. They’re lucky to have a truly diverse range of projects and clients they love, meaning there are always new and different projects to challenge the team. They work mainly with clients in the Beauty/Wellness/Skincare DTC arena, large and small, but never boring. A core tenant, the agency has a commitment to partnering with brands focused on social impact and sustainability. Proudly one of the .1% of creative agencies owned by women.

As the Business Development Director, you’ll provide leadership across acquiring new branding and website projects. We need someone who’s able to identify a client’s business needs and work independently to understand, define and build effective and innovative solutions that generate new business. You must be prepared to be as much of a leader as you are an effective communicator and mentor. You must be extremely outgoing, comfortable with making cold calls and networking. Excellent writing skills and the ability to work independently and manage time effectively is a must.

CHECK THESE BOXES

3-5 years business development experience within a client services organization, preferably on projects including web, mobile, video, brand, and strategic consulting. Must have experience in Beauty/Wellness/Skincare/Women’s verticals.
Run end-to-end pitch process, including establishing initial opportunities, interfacing with prospective clients, and developing proposals, in which pricing projects and assessing client needs are an essential skill.
Manage account profitability by negotiating statements of work, ensuring work is delivered on budget.
Expand contacts with key client project contacts and maintain strong post-engagement relationships introducing new opportunities accordingly.
Create and execute on outbound marketing and sales strategy.
Network and cold call on behalf of agency to secure new business meetings and qualified contacts for partners.
Research/find relevant RFP’s and initiate relationships with agency search firms.
Identity networking events for partner participation (trade shows, conferences, events).
Represent agency at events.
Submit agency work for industry awards.
Publish content to agency blog and social channels.
Find opportunities for partners to present/speak, lead workshops, panel participation, etc.
Must be comfortable talking with CEO’s, CMO’s, technical leads and marketers about digital marketing needs and branding.
Must have familiarity with the web design and development process, technical terminology and industry trends and standards.
Must be aware of trends in marketing and advertising

Sounds great?! Shoot your resume to [email protected]. Not for you?! Please share with your network and get someone working!

November 30, 2020/by Hunter Gilmore

PLACED: Freelance Account Supervisor, Remote, $1.5-2K/wk

This strategic consultancy is a fast growing disruptive marketing services model that enables clients to harness the best, most diverse, creative and strategic talent in a way that is both affordable and timely. The firm harnesses the world’s best thinkers to solve the world’s toughest problems. They are growing incredibly fast due to their success with a number of clients including Pepsico, Beam Suntory, EY, Unilever, and Target, among many others. To continue their success, they’re looking for two talented freelance Account Supervisors who can ensure they can continue to deliver an excellent product to their clients.

This is a value based company. At the heart of their culture are four key values:

Care – We are a business that believes that care is core to creating the ideal conditions for us to feel valued and nurtured.
Curiosity – We are a business that believes in curiosity, and the desire to keep learning is key to asking better questions and discovering better problems to solve.
Courage – We are a business that believes having courage inspires others to go further and take risks and to dare to view the world from a different perspective.
Clarity – We are a business that believes a complex world needs more clarity.

The Role

The focus of this role is to support the client service team and help effectively deliver brand strategy, creative, design, experience planning and innovation projects. We are looking for people who have a can-do attitude. People who sweat the details, excel at managing teams and processes and enjoy client management. The company has a strong team culture. They laugh with each other, support each other, and strive to enjoy everything they do. This job will work east coast hours but will be done remotely (your soon to be colleagues are all NY/NJ-based).

Key Responsibilities

Successful Project Delivery

The company has a very specific and codified process for ensuring successful delivery, which includes a significant emphasis on Problem Definition. You will be partnering with a client service lead and a strategist on every project. Your mission is to be the conductor of our strategic and creative process, keeping all of the trains running on time. You’ll be part of the team that diagnoses the client problem, builds the brief, curates the strategic and creative deck presentations and presents back to the clients.

Client management

They are fortunate to have excellent clients and strong relationships with all of their clients (seriously). A big part of that is pro-actively managing clients, being transparent about all steps and moving at speed to solve their biggest problems. You’ll be a key member of the team that manages the communications between the firm and their clients.

To Be Determined

While the company is no longer a start-up, this job requires someone with an entrepreneurial mindset, able to adapt quickly to take on the unknown. If you’re someone who likes new challenges and a wide range of responsibilities, this is the job for you.

Sounds great?! Please shoot a resume to [email protected]. Not for you? Please share with your network and get someone working!

November 23, 2020/25 Comments/by Hunter Gilmore

Business Development, Strategy, Uncategorized

PLACED: VP, Agency Growth & Business Development; Lancaster, Pennsylvania

Who we are.

A team of passionate people providing food and beverage companies with more complete 360+ marketing solutions than any other marketing agency in the region. We do this by building stronger, deeper relationships, understanding the who/how/why of the entire food chain and rolling up our sleeves to get it done. Open to on-site, or remote-to-relocation. Relocation assistance available.

Why you should work with us.

We strive every day to work a little harder, a little smarter and a little more together than yesterday in an effort to provide the richest, deepest, most-comprehensive and innovative solutions for our partners, present and future. Everyday. No excuses. If you want to join a team where everyone works hard, solves problems, builds relationships, acts on intuition, is flexible and brings positive energy to the problem, join us.

The role.

Seeking a strategic, results-oriented, go-getter to join the agency leadership team. You are driven, committed and passionate about growing a business into something beyond expectation. You get excited about growth and evolution. You possess a “can-do” attitude and are not afraid to navigate a complex and fluid environment. You understand the race can be a marathon not a sprint. You are motivated by challenges and consider “no” a reason to keep pushing. You are a natural leader but understand the importance of collaboration and teamwork. You are knowledgeable about what’s current but even more excited about what’s next.

The job.

Member of the agency Leadership Team representing New Business Development and Agency Growth. Work side-by-side with President to develop and roadmap a 1-to 3-year agency vision and strategic growth plan.
Develop, manage and execute a comprehensive new business strategy/plan to successfully support current and future agency vision.
Articulate new business strategy and direction to senior management through clarification of key customer requirements and conducting competitive analysis and market research.
Lead New Business team to uncover and develop opportunities for agency to make sales presentations to targeted prospects. Manage team strategy, direction, development and execution of physical pitch presentations.
Grow established business. Provide strategic guidance for select clients with focus on scope expansion through additional content development and services.
Uncover areas for potential revenue growth through expansion of services within agency.
Drive strategic insights through analytics/research to ultimately provide stimulus and guidance for targeted agency campaigns and initiatives.
Provide strategic advice to agency leadership providing accurate view of the market and agency future.
Manage public relations/agency branding efforts to extend agency exposure through seminar/webinar and podcast speaking engagements for key team members to increase awareness of agency story and success.
Management of agency credential presentations for all outreach to prospective clients.
Lead agency training and development to boost team morale and knowledge base; fill voids.
Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.
Explore agency partnerships via regional organizations to fill potential gaps in portfolio of services.

Requirements.

Leadership capabilities to facilitate agency teamwork to achieve business goals while promoting a culture of common purpose
Ability to manage a pitch from initial lead generation to close
Proven ability for strategic thinking and proactive problem solving
Ability to develop and execute a multi-faceted agency plan for service area growth and new business development, from conception to execution
Be a team player, have a positive attitude, outgoing personality and the ability to work well under pressure
Proven track record of successful business development and account growth programs
10+ years of marketing/advertising experience
Open to on-site, or remote-to-relocation. Relocation assistance available.

Sounds great?! Please shoot a resume to [email protected]. Not for you? Share with your network and get someone working.

September 7, 2020/72 Comments/by Hunter Gilmore

Art Director, Copy, Creative, Design

PLACED: Creative Director; Lancaster, Pennsylvania

Who we are.

A team of passionate people providing food and beverage companies with more complete 360+ marketing solutions than any other marketing agency in the region. We do this by building stronger, deeper relationships, understanding the who/how/why of the entire food chain and rolling up our sleeves to get it done. Open to on-site, or remote-to-relocation. Relocation assistance available.

Why you should work with us.

We strive every day to work a little harder, a little smarter and a little more together than yesterday in an effort to provide the richest, deepest, most-comprehensive and innovative solutions for our partners, present and future. Everyday. No excuses. If you want to join a team where everyone works hard, solves problems, builds relationships, acts on intuition, is flexible and brings positive energy to the problem, join us.

The role.

The agency is an agency in transition. This search is actual proof of that. The agency has roots and a solid history, but the future is the focus. As is new business. And a better creative product. We are looking for someone who is looking for an opportunity to make an impact. Bring a point of view. Be a leader with a team first mentality. A mentor. A realistic dreamer who thinks in terms of “What if” and “Why not.” Someone who can look at the whole picture, help develop strategy and translate that strategy into creative solutions for our current and future clients. New business experience and success is a must. Meaning, this someone has run a pitch. Presented. And won. More than once. We are open to art or copy backgrounds, but gut says this person is copy side. We believe this is an awesome opportunity for someone who thinks they should have been given this opportunity years ago. Well. Here it is.

The job.

Build a top-notch agency creative team and be responsible for overall quality of work produced. Reporting to the President, this lead Creative Director should:

Be responsible for managing the agency creative process from concept to completion.
Possess expert knowledge of the business side of design and advertising; translate marketing objectives into clear creative strategies.
Conduct brainstorming sessions with agency and client teams to develop innovative and actionable creative initiatives.
Analyze brand tracking, market trends, consumer need and the competitive landscape.
Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design and technology.
Partner with social/digital media team to manage and direct in-house agency content studio.
Ensure visual communication, brand standards and strategic brief initiatives are met.
Have an instinctual grasp of what will work when branding a client; developing a marketing plan; concepting a social strategy etc. and understand what creative ideas will play well in the market.
Present, or oversee presentation of work and obtain approvals for deliverables.
Actively participate in recruiting, hiring, training and leading creative staff.
Manage and cultivate career development of creative staff members.
Determine and monitor productions schedules and provide work direction to staff.
Prioritize work and resources across projects based on short-and long-term needs, establishing production schedules by collaborating with creative, account and production teams.
Improve quality results by studying, evaluating and reworking creative process and procedures.

Requirements.

Ability to prioritize work and set schedule to meet deadlines. High level of productivity.
Superb interpersonal skills and ability to work well with others.
Commitment to work efficiently and effectively while managing multiple team members juggling multiple projects.
Coaching skills, strong leadership and the ability to foster teamwork.
High energy and passion balanced with the ability to work well under pressure.
Experience and skills to develop a pitch from initial lead to presentation.
Proven ability for strategic thinking and proactive problem solving.
Dedication to high creative standards for the agency and for our clients.
Open to on-site, or remote-to-relocation. Relocation assistance available.

Sounds great?! Please shoot a resume and portfolio to [email protected]. Not for you? Share with your network and get someone working.

September 7, 2020/1 Comment/by Hunter Gilmore

Comms Planning, Strategy

PLACED: Brand Strategist, $75-95K; NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

Recently, the agency embarked on building an internal strategy function, realizing that in order to achieve being one of the top independent agencies in the country, they had to have a Head of Strategy as part of the core team; now there is significant client demand. The agency believes in the power of a tight, smart creative insight to spark great ideas; their best work has always come from the best briefs. Help them write more of those. Help them keep clients on track and single minded. Help to better understand audiences and their mindsets. Help develop unique ways to tease out those insights. Help lead clients who want to believe in the gospel of creativity but need the tools to prove to their bosses that they’re not crazy.

The agency has been building out capabilities to give them additional control over every aspect of the creative work. Strategy is an integral piece to the puzzle, and they need to scale this offering. We are looking to hire a mid-level Strategist to both support the Head of Strategy and work independently on both existing clients and new business.

What you’ll DO:

Support all aspects of strategy—including brand, creative and communication strategy
Partner with account team, creative team and media team to make the work better and make the process more user-friendly; ultimately helping to develop new and different ways of working together along the way
Craft creative briefs that result in work that works—including tactical projects that just need some focus and more meaty challenges that need a POV, creative guardrails and inspiration
Help setup, defend and sell creative ideas in simple yet impactful ways
Generate strategic POVs with a unique voice—whether it’s an audit of the competition, an audit of secondary research, or just a collection of observations that make someone else sit back and think “whoa, I never thought about things like that”
Execute primary research and deliver the results in a way that brings creative teams and clients into the insights uncovered
Embrace a company culture that breeds ingenuity, optimism, trust, collaboration and growth
Contribute to thought-leadership pieces within and outside the agency

YOU are:

2-5 years of experience working as a Strategist within a creative agency ideally, or brand owner, consultancy where creative ideas were an integral part of output
Comfortable in a collaborative setting—both in the form of workshops with clients, and internal reviews with other teams/disciplines at the agency
Diverse background of strategic skills/projects showing that there’s familiarity with different strategic tools and a unique POV that helped them make it their own
High interest in building creative ideas that stand out in culture and will connect with humans who live in the real world
Intellectually minded and relentlessly curious to learn more in life; your POV on advertising should be informed by your POV on other parts of your life
Bonus points for anyone who has an eye for design and has gotten compliments on the design of the documents they create

Sounds great?! Shoot your resume/portfolio to [email protected]. Not for you? Share with your network and get someone working!

September 30, 2019/by Hunter Gilmore

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