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PLACED: Senior Researcher, Qual; $85-125K

Creativity. Commitment. Flexibility. Delight.

Collaborative and thoughtful strategic research consultancy working with vibrant companies to make smart business decisions seeks insatiably curious, qualitative Research leads. You’ll use research and design strategy to unearth market opportunities and enhance client’s products, offerings, customer experience, brands and business practices. Consulting on a mix of branding, innovation and customer experience projects, you’ll be part of a thriving practice engaging with clients to drive business decisions for brands in entertainment, technology, healthcare, CPG, government, etc.

What you can expect from US:

  • Tapping into respondents’ creativity and imagination; engaging them as co-creators in the development and positioning of brands
  • Approaching each project with fresh eyes – benefiting from collective experience but never with a cookie cutter; continually evolving, inventing and integrating methods to address specific client challenges
  • Recommendations always rooted in research insights, offering strategic and tactical direction to inform all aspects of marketing, branding, product development and messaging
  • Passion about each project and its successful outcome; most clients partner in a long term relationship and view the agency as a part of their own team

What we hope to find in YOU:

  • 4+ years of experience in qualitative research (1-on-1 interviews, focus groups, ideation sessions, workshop facilitation, UX, etc)
  • Experience moderating live and online focus groups; comfortable adjusting to in-the-moment changes and incorporating team and client feedback
  • Ability to identify objectives, design and conduct research (incl. writing proposals, screeners, DGs), and present findings to industry stakeholders, clients and colleagues
  • Ability to translate insights into a powerful story that can be adapted to different audiences
  • Proven ability to build and foster client relationships with a healthy balance between strategic thinking and scrupulous attention to detail
  • Ability and willingness to travel, including international travel; fluency in another language a bonus. This is a remote role with a co-working office space in SoHo.

Sounds great? Shoot a resume/portfolio to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: New Business Director, B2B; NYC

Join a leading independent B2B branding and marketing agency, a dynamic team of strategists and designers, filmmakers and programmers, doers and game-changers. This award-winning business communications agency believes that B2B brands should drive transformation and works together with their clients to build brands and experiences that engage clients, influence prospects, rally employees, and inspire investors. Based in New York City, they collaborate with clients around the world to turn critical inflection points into platforms for opportunity.

Seeking a strategically-savvy New Business Director for a true “Hunter” role — not a pitch manager; pitches are handled by others with this person’s input. Your activities would be tied in with the agency’s Marketing lead, but your responsibilities are discreet and focused.  This person must be a good verbal and written communicator and have a solid understanding of the B2B agency business.

Things you’ll get to do:

  • Research, identify, and prioritize target markets/companies based on who the agency is and where they can be most successful
  • Conduct strategic outreach to high priority prospects –
    • Prospects who have engaged with the agency as a result of marketing activities, i.e. signed up for the newsletter, engaged with content, visited the agency site, etc.
    • Prospects in target vertical markets, who are going through an inflection point, i.e. M&A, Spin-off, new CEO/CMO, etc.
    • Prospects the agency is reaching out to via targeted email marketing campaigns
  • Get to know industry movers and shakers through associations, events, networking groups and trade shows in target vertical markets
  • Pitch agency leadership for speaking engagements, participation in discussion panels and committees, joint research initiatives, etc.
  • Identify strategies and opportunities to improve and evolve the agency’s content and its distribution, including overall editorial guidance and ideation around high-value proprietary content such as studies, surveys, etc.

Sounds good?! Please shoot a resume to [email protected]. Not for you? Share with your network, and get someone working!

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PLACED: Strategy Director, B2B, to $140K; NYC

Award-winning business communications agency is seeking a Strategy Director for their mid-sized B2B branding shop. This role will manage US and global projects for clients in finance, consulting, technology and healthcare, etc. This person will help guide other junior Strategists in crafting engaging client deliverables. Qualified candidates will be part of an established team with a track record of strong client relationships and streamlined, proven methods and processes in brand strategy disciplines.

You’ll spearhead projects that transform leading B2B companies, serving as the clients’ trusted resource, balancing blue-sky ideas with on-the-ground realities. Supported by junior strategists, and working closely with agency and other departmental leaders, you are redefining not only your clients’ futures, but also the branding industry, creating new methodologies and writing provocative thought leadership. We’re looking for whip-smart thinkers who can inspire clients, prospects, and colleagues; for polished communicators who can create compelling and effective deliverables; and for detail-oriented executors who can manage teams and ensure success.

The nitty gritty:

  • Develop role as a strategic partner to multiple B2B clients, advising on diverse brand issues such as positioning, brand architecture, marketing strategy, research and analytics, and employee engagement
  • Lead the creation and presentation of strategic solutions to complex brand and communications challenges
  • Oversee the planning and execution of research initiatives, including desk research, client interviews, on-site workshops, and online surveys
  • Collaborate with the creative team to influence creative expression
  • Work with in-house teams and external partners to execute strategic recommendations across channels
  • Partner with project management teams to ensure projects are resourced appropriately and delivered on time and on budget
  • Mentor junior strategy team leaders, and set an example by staying up-to-date with industry trends and news
  • Identify further business opportunities within existing client relationships
  • Lead the new business pitch process, conducting preliminary research and contributing a strategic viewpoint in proposals and presentations

The ideal candidate will have:

  • A balance of strategic thinking and confident communication; the ability to both create and present compelling ideas
  • Excellent writing skills and strong attention to detail
  • Poise and presence
  • Ability to develop, nurture, and expand client relationships
  • Enthusiasm for managing and mentoring junior team members
  • Self-direction; ability to manage long, complex projects
  • Passion for and knowledge of the B2B branding space preferred
  • MBA or comparable industry experience; 7+ years in brand strategy (open to a Senior Strategist as well)

Sounds great? Shoot a resume/portfolio to [email protected]. Not for you? Please share with your network and get someone working!

 

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PLACED: Group Strategy Director, B2B, $175-225K, NYC

Award-winning business communications agency is seeking a Group Strategy Director for their mid-sized B2B branding shop. This role will manage US and global projects for clients in finance, consulting, technology and healthcare, etc. This person will help guide other junior Strategists in crafting engaging client deliverables. Qualified candidates will be part of an established team with a track record of strong client relationships and streamlined, proven methods and processes in brand strategy disciplines. Candidates should be well versed in areas such as the following, in order of importance:

-Corporate brand architecture analysis and recommendation development

-Brand strategy development including positioning, archetypes, brand essence, etc.

-Messaging strategy, including voice

-Nomenclature strategy

-Naming development

-Brand launch and rollout plans

-Marketing strategy and campaign strategy development

-Content strategy

-Developing creative briefs for advertising and visual identity

-Qualitative research including discussion guide development, conducting in-depth interviews and focus groups

-Quantitative research including questionnaire development, survey programming and analysis

-Ability to lead, train other mid-level and junior strategists

From day one, qualified candidates will be able to lead these types of projects, providing guidance to both team members and clients, using expertise and anecdotes from past experiences on brand strategy projects. For example, regarding brand architecture, you should be able to explain what it means at a corporate and product level, why it’s important, what basic portfolio strategies entail, and know how to go about developing a solution for a corporate client.  In addition, ideal candidates will posses:

-Ability to interface with and be the primary point of contact for C-Suite executives

-Strong writing prowess, including the ability to write articles and thought leadership pieces for publication

-Confidence and poise in speaking and delivering compelling presentations

-Comfort and experience managing various priorities and solving problems proactively

-Collaborative; you are joining a team oriented organization

-A willingness to build a positive, “employer of choice” culture

This role reports to the Managing Director. Prior branding agency experience and business to business experience required.

Sounds great?! Shoot your resume to [email protected].  Not for you? Share with your network and get someone working!

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