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PLACED: Senior Account Planner, $110K, NYC

Are you a creative problem-solver who can think big, is a student of culture and are passionate about ideas? Come join the agency that creates innovative cultural movements for exceptional brands.

Seeking an inquisitive and self-aware Senior Account Planner with the experience and stature to lead accounts/projects independently, yet knows when to ask for help. With initiative and confidence, you can demonstrate a proficiency with myriad research methodologies and are adept at procuring, analyzing and distilling primary & secondary research, through to developing brand strategy recommendations grounded in human insights, guiding project trajectories and realizing the full potential of each client engagement. Collaborative in spirit, you’ll work closely with agency’s Design, Account and Leadership teams to deliver creative excellence, engaging clients and consumers through compelling brand strategy insights. Awash in pop culture and emerging trends, you have an ever-expanding knowledge-base and remain current on key subject matter and industry areas. Agency clients are diverse and require a quick mind and eagerness to understand their categories and businesses. A proven track record of excellence in writing and presenting will put you ahead of the pack.

And please… be collaborative and welcoming; people need to feel they can ask for your help and actively involve you in discussions with clients and amongst the team. You are quick thinking and smart, able to debate complex issues with clients at length and under pressure. To that end, you likely have a natural authority and can clearly and brilliantly express complex ideas simply. However, you need to act in an ‘open’ way, responding openly to client questions, seeking information from other parties and sharing the knowledge you have. Your ‘can do’ spirit is infectious and attractive to both colleagues and clients. Experience working with financial brands is a plus; 5-7 years of agency strategic planning experience required.

Sounds great? Please shoot your resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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PLACED: Strategy Director & Brand Strategist, Integrated, NYC

The Agency: A global full-service creative business and a different kind of advertising agency – one that merges the highest standards of creativity and strategic thinking to help build brands that truly stand out. This is one of the most revered agencies in the world – named Agency of the Year multiple times and countless strategy awards. They strive for simple, enduring ideas that are rooted in real human truths, and executed with brilliant craft. Their culture celebrates difference, education, inclusivity, innovation, restlessness, and the relentless pursuit of excellence. They also really like nice people.

The role of Strategy: To open up new spaces for brand transformation and growth, through visionary, innovative thinking and a precise, data-based understanding of business. It is about Intelligence and Magic. Fine-tuning the marketing machine, but also crucially, unlocking the idea that will animate the machine. It’s about getting to great work that works. Strategy should ensure that creativity is originated, deployed, and tracked so as to maximize the value of ideas and deliver success for a client’s business. There is not one way of doing strategy – one school of thought or dogma. Instead, everyone uses their judgement to draw from different theories, and develop thinking that is right for the specific problem you’re solving. As you can see, you’ll be at the intersection of excellence, teamwork, adaptability and openness.

What we need from You:

Thoroughly understands the brand, product and market

– Understanding of the brand: what it stands for, whom it speaks to, what it sells, who and what it competes against, how it differentiates, what its core purpose and commercial vision is, strengths and weaknesses

– The strategist on the account should be “the knowledge,” holds the best factual knowledge and knows how to access more

Ensures performance is central to creative process and client relationship

– In depth understanding of how client’s business operates, how it grows, what are drivers and barriers, what their portfolio of opportunities look like, what might be threats to and opportunities for growth in the future

– Ability to understand and use data to ensure creativity is rooted in and connected to commercial performance

– Ensures performance remains at the heart of the idea throughout production and implementation

Knows how to access insight and research, and make sense of it

– Understanding of the cultural context within which the brand operates, good understanding of the consumer world and culture

– Understand how quantitative and qualitative research works

– Ability to conduct desk research, together with Research and Data teams, and put together an informed point of view on a brand, consumer group, category, market, or area of culture

– Basic understanding of data-led insight tools

– Ability to unlock creative and commercial insights through data

Has an informed point of view on how the brand should engage

– Understanding of the consumer behaviors driving existing channel landscape and key trends linked to media and content consumption, leading to an informed point of view on channel planning (topline)

– Ability to build on ideas and help them connect better with desired behavior change, consumers and culture

Collaborates with creative and account teams to deliver work that successfully answers performance-based briefs

– Writes clear and inspiring briefs, to deliver a consistent strategic narrative from commercial objectives to executions

– Actively fuels the creative process with stimulus, pushing for the most innovative solutions whenever possible

– Builds good relationships with creative teams, able to provide upstream inspiration, collaborate and build on ideas further down

– Good judge of creative work, able to judge (with an open mind) whether work is on brief and give clear and constructive feedback

Organizes information into simple strategic narrative, delivers it in an engaging and compelling way

– Able to put together a strategic and creative story that is simple yet compelling, written and spoken, to any audience, adapting to the needs of different audiences

– Good analytic skills yet ability for sacrifice and simplification, distilling a lot of information into short and clear outputs

Please have approximately 3+ years (Strategist) or 8+ years (Strategy Director) in Strategy/Planning at a creative agency. Entertainment, CPG, Tech or Gaming experience is a plus.

Sounds perfect? Shoot a resume/samples to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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PLACED: Senior Analyst, Social Media, $100-115K; NYC (Freelance or Full Time)

We are looking for an exceptional Senior Analyst to join the social practice at a digital innovation agency, on a major new account. This well-respected shop brings together product design, brand communications and social content to help businesses thrive. They are currently expanding as a business, and the Analytics discipline, and want to continue that success by collaborating with their social, strategy, design, and technology teams.

We’re looking for a person who loves research and analytics but who isn’t a robot. Someone who sees humans and how they behave in all the numbers. Someone who would rather tell you a good story about numbers than simply email a spreadsheet. Someone who understands the give and take between data and emotion when trying to get to great work. This person will have deep experience in social and digital analytics and platforms.

Role + Responsibilities:

  • Help clients understand the environment in which they compete – competitive analysis, social listening, keyword analysis and broader market trends
  • Help determine how clients can compete – information architecture, content strategy, social strategy, meta data, measurement and testing
  • Able to handle complex client environments; being able to understand the motives of different client teams and how this impacts use of data
  • Hands-on user of enterprise level such as Brandwatch, Sysomos, MOZ and be able to give clear direction to other teammates to help execute
  • Partner in the strategic process as the Analytics expert, providing insights into the best strategies and tactics to achieve business objectives through social
  • Help construct and execute nimble reporting plans that can adapt with new technologies and data
  • Help educate clients and teams about your discipline and how they can use it to make a bigger impact in their business

Skills + Experience:

  • 5 to 7 years experience in social media, digital analytics
  • Ability to confidently coach clients and colleagues about the pros and cons of different social tools and the data landscape
  • Proven success at guiding clients in refining their KPI approach
  • Ability to identify and resolve challenges with data-integrity in high pressure environments
  • Deep experience in Google Analytics, Sysomos or Brandwatch
  • Solid understanding of social listening, publishing, engagement and paid tech
  • Deep experience in Excel and doesn’t shy away from pivot tables and statistics
  • Passion for digital culture and inventing solutions to tomorrow’s challenges today
  • Exceptional writing and presentation skills with ability to synthesize and express complex ideas in accessible forms
  • Experience working on a large global account a plus
  • Insurance category experience a double plus

Sounds good?!  Shoot your resume to hunter@thehuntinglodgenyc.com.  Not for you? Share with your network and get someone working. (Plus we offer a referral bonus.)

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