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PLACED: Paid Media Manager, ~$75K; NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Paid Media Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all paid media channels, from social to search and display. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, optimization, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor.

What you’ll DO:

  • Develop strategic framework for paid social and SEM campaigns across major paid platforms including Search engines (Google, Bing), Facebook/Instagram, Twitter, YouTube, Pinterest and LinkedIn
  • Execute on paid search, paid social, and digital display and optimize for client objectives, including but not limited CPA, ROAS, acquisition, awareness and engagement
  • Help clients and team members understand the role of various paid media channels in achieving their objectives
  • Leverage media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive client success
  • Manage the entire cycle including initial planning, creative briefing, implementation, monitoring, optimization, ad operations, analysis and reporting
  • Oversee and manage daily campaigns: monitoring delivery, tracking optimization, escalating issues, managing consultants/vendors as needed
  • Generate reports and dashboards, and recognize and troubleshoot data anomalies
  • Maintain an understanding of industry trends and provide relevant insights
  • Budget development, forecasting and allocation to compliment client objectives

What we need from YOU:

  • 4+ years of paid media buying experience, agency or publisher side
  • Experience with optimization of paid media campaigns to hit client goals
  • Extensive knowledge of paid search platforms and optimization tactics on Google AdWords
  • Extensive knowledge of paid social platforms and optimization tactics on key social platforms such as Facebook Business Manager
  • Experience with key DSPs (TTD, DV360)
  • Familiarity with Amazon Search/advertising
  • Extensive knowledge of Google Analytics and Data Studio
  • Expert knowledge of Microsoft Excel, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
  • Excellent at creating reports, data visualization, developing presentations and recommendations
  • Data and detail-oriented with a strategic mindset
  • Working knowledge of ad operations — tagging, tracking, etc.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Strong knowledge of social publishing tools and web analytics

Sounds good?! Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Media Director, Communications Planning; $195-250K, NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

The convergence of media and creative is accelerating, and clients are looking to this agency more and more for media guidance. This is an opportunity to provide real value to client partners, improve the ad experience for people on the other end of communications and fill a need that is being sorely underserved by incumbents.

The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients across industry verticals. Over the last 3+ years, they have made the investment in building out media planning and buying capabilities. Last year, top line revenue grew over 200%; 80% of new business consolidated their media with the agency, and these were annual retainers, not projects. Now, the next step is to scale this offering; they have a media team who are very good at what they do, and now need a new department leader.

The Media Communications Director will be the strategic architect of campaigns and create a steady heartbeat of what media should be. Media sits at the intersection of ideas and activation, so it will be important that this person has a creative spirit and an analytical mind, someone who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

The process here is iterative – working hand-in-hand with account teams, creatives, producers and brand strategists to make world-class work happen, whatever it takes. You’ll be involved from idea inception, through to final implementation and beyond. You’ll help the agency in understanding how to take what they make and connect it with people; whether it be teenagers buying cereal, assistants booking private jets for their demanding boss, or middle aged guys buying supplements to help support their aching muscles. You’ll need to be able to bring comms planning alive for the agency, and show how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing. This is a high profile and vital role which sits at the very core of what they’re striving to achieve as an agency.

What you’ll DO:

  • Lead day-to-day comms planning for high-profile, award winning accounts; play a key role in building trusted relationships with clients alongside other co-workers
  • Lead media team to develop, activate, steward and reconcile all media recommendations
  • Partner closely with Account, Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and tech
  • Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and digital/social/mobile properties
  • Partner closely with media agency partners on key accounts to ensure that ideas are deployed through the proper mix of paid/owned/earned channels
  • Partner with account teams to develop consumer journeys for each campaign or activity
  • Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
  • Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
  • Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
  • Showcase an understanding of digital, social and emerging platforms and technologies, specifically programmatic
  • Lead comms planning in new business pitches

What YOU offer:

  • 15+ years of experience in comms planning and/or media planning roles; expertise in developing digital, social and experiential marketing plans
  • Proven experience leading an account and building strong relationships with senior client leadership; must show record of ability to effectively drive agency agenda of great work
  • Experience managing and mentoring individuals with backgrounds in a variety of skill sets
  • Experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
  • Entrepreneurial nature; interest in helping to develop and implement new department process
  • Superior professionalism with strong persuasion skills that allow for selling of ideas and strategies to prospective and existing clients
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and eloquently present
  • Ambitious, curious, and collaborative personality who is open to helping with any task
  • Hands on experience with technology platforms (Google, DSP, DCM, Social) is beneficial
  • Be nice

Sounds great? Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Project Manager, Media; $60-70K, NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Project Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all media channels, from paid social to traditional. As such, your background should be truly integrated, strongly digital. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, production, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor. Previous media or ad agency experience is required – preferably 1-3 years. You’ll…

Assist with advertising operations (particularly digital): coordinate with external vendors, provide QA/functional review of digital creative assets, traffic ads. Exposure to digital and social campaign set up/tracking a plus.

Manage advertising and production projects from inception to completion: create and maintain schedules and deadlines, keep projects on track across cross-functional teams, create estimates, manage budgets.

Support client accounts: summarize meetings/calls, communicate project action items and updates, keep media plans updated, proactively collect and manage all client project details, update media decks. Excel and PowerPoint skills a must.

Conduct media, consumer, market, and brand research; coordinate and administer new business development system and operations. Contribute to daily office management: calendar management, phones, etc.

Sounds great, right? Shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Project Manager, Media; $55-65K, NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Project Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all media channels, from social to traditional. As such, your background should be truly integrated, including digital. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, production, etc. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor. Previous media or ad agency experience is required – preferably 1-3 years. You’ll…

Assist with advertising operations (particularly digital): coordinate with external vendors, provide QA/functional review of digital creative assets, traffic ads. Exposure to digital and social campaign set up/tracking a plus.

Manage advertising and production projects from inception to completion: create and maintain schedules and deadlines, keep projects on track across cross-functional teams, create estimates, manage budgets.

Support client accounts: summarize meetings/calls, communicate project action items and updates, keep media plans updated, proactively collect and manage all client project details, update media decks.

Conduct media, consumer, market, and brand research; coordinate and administer new business development system and operations. Contribute to daily office management: calendar management, phones, etc.

Sounds great, right? Shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Digital Campaign Manager, $45-60K, NYC (Media Planner/Buyer)

Well-established, global business-to-business advertising agency seeks a Digital Media Planner & Buyer to join their ranks.  This high-energy, collaborative team of creative, interactive, media and account managers are focused on delivering truly integrated and interactive global communication services for premier clients in the financial, technology, healthcare, and manufacturing/industrial arenas.

You’ll be the point person for all digital media buys, developing and optimizing complex digital plans and helping to streamline online buying and planning capabilities and procedures within the agency, including managing agency relationships with online vendors and media partners.  Liaising with creative, production and account teams, you’ll ensure efficiency and consistency across the digital advertising landscape, including banners, email, rich media, search marketing, mobile, social and more.

On the technical side, you’ll manage and monitor campaign activity and analytics, employ DART for trafficking and utilize ad servers such as DoubleClick.  Experience with research tools and additional understanding of delivery techniques would be helpful- Day Parting, Geo Targeting, Demographic Targeting, Psychographic Targeting, Contextual Targeting, Behavioral Targeting, Campaign Re-Targeting.  Please have a working knowledge of first party ad serving, real time brokering, retargeting, audience segmentation, conversion architecture, site side optimization.

Seeking a candidate with a minimum of 2-3 years of digital media experience; an understanding of B2B and client issues is strongly desired.

Sounds great?  Shoot your resume to [email protected].  Not for you?  Share with your network, and change someone’s life!

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