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PLACED: Paid Media Manager, ~$75K; NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Paid Media Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all paid media channels, from social to search and display. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, optimization, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor.

What you’ll DO:

  • Develop strategic framework for paid social and SEM campaigns across major paid platforms including Search engines (Google, Bing), Facebook/Instagram, Twitter, YouTube, Pinterest and LinkedIn
  • Execute on paid search, paid social, and digital display and optimize for client objectives, including but not limited CPA, ROAS, acquisition, awareness and engagement
  • Help clients and team members understand the role of various paid media channels in achieving their objectives
  • Leverage media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive client success
  • Manage the entire cycle including initial planning, creative briefing, implementation, monitoring, optimization, ad operations, analysis and reporting
  • Oversee and manage daily campaigns: monitoring delivery, tracking optimization, escalating issues, managing consultants/vendors as needed
  • Generate reports and dashboards, and recognize and troubleshoot data anomalies
  • Maintain an understanding of industry trends and provide relevant insights
  • Budget development, forecasting and allocation to compliment client objectives

What we need from YOU:

  • 4+ years of paid media buying experience, agency or publisher side
  • Experience with optimization of paid media campaigns to hit client goals
  • Extensive knowledge of paid search platforms and optimization tactics on Google AdWords
  • Extensive knowledge of paid social platforms and optimization tactics on key social platforms such as Facebook Business Manager
  • Experience with key DSPs (TTD, DV360)
  • Familiarity with Amazon Search/advertising
  • Extensive knowledge of Google Analytics and Data Studio
  • Expert knowledge of Microsoft Excel, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
  • Excellent at creating reports, data visualization, developing presentations and recommendations
  • Data and detail-oriented with a strategic mindset
  • Working knowledge of ad operations — tagging, tracking, etc.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Strong knowledge of social publishing tools and web analytics

Sounds good?! Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Media Supervisor, Digital; to $85K, NYC

Gamers to the front of the line! Join a full-service NYC-based digital marketing agency specializing in the gaming, entertainment, retail, education, and technology verticals. They believe that every element of a campaign is vital and informs each next element, which is why their approach is never siloed and always integrated, across all media for brands. The agency can build and develop marketing strategies, execute campaigns, and drive revenue by creating and managing digital media campaigns using a combination of search, display, social media, email, and all other available tools. You’ll build and deliver compelling digital marketing experiences – personalized experiences that engage and convert customers in memorable and enticing ways across all platforms. They unify media, creative, and buying strategies to create memorable campaigns that will increase reach, awareness, engagement and retention. 16 award wins in the past year alone.

Acquisition-Focused Marketing. Customized analytics. Strategies that work. At this shop, Media Supervisors have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members, ensuring that the team functions most effectively and with minimal errors.

Here’s the scope of the role:

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead; help develop Direct Response, measurement and analysis practice for all paid media initiatives
  • Establish as leader with the client and across all departmental teams and agency partners, effectively prioritizing/negotiating needs between all parties; bring new ideas to help meet client goals and grow business
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations
  • Ability to problem solve, such as finding solutions for issues not yet attempted; ability to consult/educate/negotiate with clients and agency partners
  • Proactively share learnings, trends, technologies, and best practices; establish as an expert within your functional department and client team
  • Ability to present recommendations/ideas to client and internal team; effectively merchandise successes to the client

Please have strong knowledge of: Paid search and social optimizations; Forecasting and opportunity/gap analysis; Campaign management tools, including bid rules/management; CPA and all ROI media; Monitoring new search trends/products and evaluating application to client; Research tools/competitive analysis; Budget/pacing and billing.

Ideal candidates have 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid media campaigns) with solid understanding of paid search and social campaign management and optimization practices, as well as knowledge of video, search retargeting, and other online advertising opportunities. You’re a proactive self-starter and team player comfortable in a fast-paced, results-based company.

Sounds good?! Shoot your resume to [email protected]. Not for you? Please share with your network, and get someone working!

 

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PLACED: Project Manager, Media; $60-70K, NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Project Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all media channels, from paid social to traditional. As such, your background should be truly integrated, strongly digital. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, production, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor. Previous media or ad agency experience is required – preferably 1-3 years. You’ll…

Assist with advertising operations (particularly digital): coordinate with external vendors, provide QA/functional review of digital creative assets, traffic ads. Exposure to digital and social campaign set up/tracking a plus.

Manage advertising and production projects from inception to completion: create and maintain schedules and deadlines, keep projects on track across cross-functional teams, create estimates, manage budgets.

Support client accounts: summarize meetings/calls, communicate project action items and updates, keep media plans updated, proactively collect and manage all client project details, update media decks. Excel and PowerPoint skills a must.

Conduct media, consumer, market, and brand research; coordinate and administer new business development system and operations. Contribute to daily office management: calendar management, phones, etc.

Sounds great, right? Shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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