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PLACED: Associate Director of Digital Strategy, Remote, $125K

Join this boutique advertising agency focused on accelerating growth for e-comm lifestyle brands in the world of fashion, beauty, retail, travel, food, and fitness. They favor remote ways of working, with team members located in London, New York, Chicago, San Francisco, and Los Angeles. Currently seeking an Associate Director of Digital Strategy who will work with the digital team to assist with paid search campaigns for agency clients. The ideal candidate will flourish in an entrepreneurial and non-layered environment.  We’re looking for someone who is driven, analytical, proactive, methodical, and personable with a can-do attitude.

Primary responsibilities include overseeing the client digital media planning process from inception through final delivery. You’ll develop and present digital media plans for national and local media efforts for search, social, email, display, mobile, online video, and Connected TV. You have proficiency in paid social campaigns with proven experience generating revenue from Facebook, Instagram, Twitter, Snapchat, Pinterest, and YouTube. Viewed as a strong strategic resource for clients, you conceptualize and promote new creative, custom offers, advertising ideas, and campaigns for affiliate marketing channels. Additionally, you’ll create/implement campaign tracking tags to measure ROI from each effort and handle the reporting and performance analysis for all direct response campaigns. You can recommend the type of creative and messaging needed to build awareness, drive engagement and boost sales.

Requirements:

  • 5+ years experience working in an advertising or digital media agency or at a brand
  • Proven history of driving results for eCommerce brands
  • Mastery of Google Ads, Connected TV, Online Video, Social Media Ads, and programmatic buying platforms
  • Understands conversion tag implementation, especially via Google Tag Manager
  • Experience with web analytics applications such as IBM Digital Analytics, Google Analytics and Omniture
  • Proficiency working with Microsoft Office, specifically Excel and PowerPoint
  • A passion for continuously testing and optimizing digital marketing campaigns to garner the strongest results
  • Possesses strong analytical, organizational, and project management skills with the ability to work independently

Sounds great?! Shoot a resume over to [email protected]. Not for you? Please share with your network, and get someone working!

 

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PLACED: Paid Media Manager, ~$75K; NYC

Named a “Top Entrepreneur” by Crain’s magazine, this boutique independent media agency is seeking a smart, motivated Paid Media Manager to assist in creating long-lasting consumer connections. This person will focus on engaging audiences across all paid media channels, from social to search and display. And you better like hats, because you’ll be wearing plenty – client-facing, building out media strategies, ad trafficking, financials, optimization, etc. Clients range from for-profit, non-profit, start-up, and arts and culture. To succeed in this collaborative and casual environment, please be a self-starter and quick learner with a sense of humor.

What you’ll DO:

  • Develop strategic framework for paid social and SEM campaigns across major paid platforms including Search engines (Google, Bing), Facebook/Instagram, Twitter, YouTube, Pinterest and LinkedIn
  • Execute on paid search, paid social, and digital display and optimize for client objectives, including but not limited CPA, ROAS, acquisition, awareness and engagement
  • Help clients and team members understand the role of various paid media channels in achieving their objectives
  • Leverage media channels such as paid search, paid social, display, video ads, and mobile advertising tactics to drive client success
  • Manage the entire cycle including initial planning, creative briefing, implementation, monitoring, optimization, ad operations, analysis and reporting
  • Oversee and manage daily campaigns: monitoring delivery, tracking optimization, escalating issues, managing consultants/vendors as needed
  • Generate reports and dashboards, and recognize and troubleshoot data anomalies
  • Maintain an understanding of industry trends and provide relevant insights
  • Budget development, forecasting and allocation to compliment client objectives

What we need from YOU:

  • 4+ years of paid media buying experience, agency or publisher side
  • Experience with optimization of paid media campaigns to hit client goals
  • Extensive knowledge of paid search platforms and optimization tactics on Google AdWords
  • Extensive knowledge of paid social platforms and optimization tactics on key social platforms such as Facebook Business Manager
  • Experience with key DSPs (TTD, DV360)
  • Familiarity with Amazon Search/advertising
  • Extensive knowledge of Google Analytics and Data Studio
  • Expert knowledge of Microsoft Excel, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
  • Excellent at creating reports, data visualization, developing presentations and recommendations
  • Data and detail-oriented with a strategic mindset
  • Working knowledge of ad operations — tagging, tracking, etc.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Strong knowledge of social publishing tools and web analytics

Sounds good?! Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Media Director, Communications Planning; $195-250K, NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

The convergence of media and creative is accelerating, and clients are looking to this agency more and more for media guidance. This is an opportunity to provide real value to client partners, improve the ad experience for people on the other end of communications and fill a need that is being sorely underserved by incumbents.

The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients across industry verticals. Over the last 3+ years, they have made the investment in building out media planning and buying capabilities. Last year, top line revenue grew over 200%; 80% of new business consolidated their media with the agency, and these were annual retainers, not projects. Now, the next step is to scale this offering; they have a media team who are very good at what they do, and now need a new department leader.

The Media Communications Director will be the strategic architect of campaigns and create a steady heartbeat of what media should be. Media sits at the intersection of ideas and activation, so it will be important that this person has a creative spirit and an analytical mind, someone who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

The process here is iterative – working hand-in-hand with account teams, creatives, producers and brand strategists to make world-class work happen, whatever it takes. You’ll be involved from idea inception, through to final implementation and beyond. You’ll help the agency in understanding how to take what they make and connect it with people; whether it be teenagers buying cereal, assistants booking private jets for their demanding boss, or middle aged guys buying supplements to help support their aching muscles. You’ll need to be able to bring comms planning alive for the agency, and show how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing. This is a high profile and vital role which sits at the very core of what they’re striving to achieve as an agency.

What you’ll DO:

  • Lead day-to-day comms planning for high-profile, award winning accounts; play a key role in building trusted relationships with clients alongside other co-workers
  • Lead media team to develop, activate, steward and reconcile all media recommendations
  • Partner closely with Account, Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and tech
  • Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and digital/social/mobile properties
  • Partner closely with media agency partners on key accounts to ensure that ideas are deployed through the proper mix of paid/owned/earned channels
  • Partner with account teams to develop consumer journeys for each campaign or activity
  • Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
  • Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
  • Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
  • Showcase an understanding of digital, social and emerging platforms and technologies, specifically programmatic
  • Lead comms planning in new business pitches

What YOU offer:

  • 15+ years of experience in comms planning and/or media planning roles; expertise in developing digital, social and experiential marketing plans
  • Proven experience leading an account and building strong relationships with senior client leadership; must show record of ability to effectively drive agency agenda of great work
  • Experience managing and mentoring individuals with backgrounds in a variety of skill sets
  • Experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
  • Entrepreneurial nature; interest in helping to develop and implement new department process
  • Superior professionalism with strong persuasion skills that allow for selling of ideas and strategies to prospective and existing clients
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and eloquently present
  • Ambitious, curious, and collaborative personality who is open to helping with any task
  • Hands on experience with technology platforms (Google, DSP, DCM, Social) is beneficial
  • Be nice

Sounds great? Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

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PLACED: Media Supervisor, Digital; to $85K, NYC

Gamers to the front of the line! Join a full-service NYC-based digital marketing agency specializing in the gaming, entertainment, retail, education, and technology verticals. They believe that every element of a campaign is vital and informs each next element, which is why their approach is never siloed and always integrated, across all media for brands. The agency can build and develop marketing strategies, execute campaigns, and drive revenue by creating and managing digital media campaigns using a combination of search, display, social media, email, and all other available tools. You’ll build and deliver compelling digital marketing experiences – personalized experiences that engage and convert customers in memorable and enticing ways across all platforms. They unify media, creative, and buying strategies to create memorable campaigns that will increase reach, awareness, engagement and retention. 16 award wins in the past year alone.

Acquisition-Focused Marketing. Customized analytics. Strategies that work. At this shop, Media Supervisors have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members, ensuring that the team functions most effectively and with minimal errors.

Here’s the scope of the role:

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead; help develop Direct Response, measurement and analysis practice for all paid media initiatives
  • Establish as leader with the client and across all departmental teams and agency partners, effectively prioritizing/negotiating needs between all parties; bring new ideas to help meet client goals and grow business
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations
  • Ability to problem solve, such as finding solutions for issues not yet attempted; ability to consult/educate/negotiate with clients and agency partners
  • Proactively share learnings, trends, technologies, and best practices; establish as an expert within your functional department and client team
  • Ability to present recommendations/ideas to client and internal team; effectively merchandise successes to the client

Please have strong knowledge of: Paid search and social optimizations; Forecasting and opportunity/gap analysis; Campaign management tools, including bid rules/management; CPA and all ROI media; Monitoring new search trends/products and evaluating application to client; Research tools/competitive analysis; Budget/pacing and billing.

Ideal candidates have 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid media campaigns) with solid understanding of paid search and social campaign management and optimization practices, as well as knowledge of video, search retargeting, and other online advertising opportunities. You’re a proactive self-starter and team player comfortable in a fast-paced, results-based company.

Sounds good?! Shoot your resume to [email protected]. Not for you? Please share with your network, and get someone working!

 

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PLACED: Search Strategist, SEM, $55-60K, NYC

Fun-minded, leading media shop housed within an advertising agency in NYC is seeking to add savvy Search Media folks to their team.  Please have a passion for all things media, as well as a positive attitude.  Candidates must be fluent in the digital space and have a working knowledge of traditional media; prior SEM/paid experience required.  Responsibilities include day-to-day media activities such as strategy, SEM/SEO, trend-watching, optimization, reporting and analysis on major cutting-edge brands.  Candidates should be well-versed with Excel and comfortable with analytics.  Working directly with the Senior Strategist and Media Director, you’ll provide well thought out and professionally presented recommendations.  Previous agency experience preferred.

Sounds good?  Please reply with current resume to [email protected]. Not for you?  Feel free to pass this along to a friend.

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