TV Archives - The Hunting Lodge

PLACED: Media Director, Communications Planning; $195-250K, NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

The convergence of media and creative is accelerating, and clients are looking to this agency more and more for media guidance. This is an opportunity to provide real value to client partners, improve the ad experience for people on the other end of communications and fill a need that is being sorely underserved by incumbents.

The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients across industry verticals. Over the last 3+ years, they have made the investment in building out media planning and buying capabilities. Last year, top line revenue grew over 200%; 80% of new business consolidated their media with the agency, and these were annual retainers, not projects. Now, the next step is to scale this offering; they have a media team who are very good at what they do, and now need a new department leader.

The Media Communications Director will be the strategic architect of campaigns and create a steady heartbeat of what media should be. Media sits at the intersection of ideas and activation, so it will be important that this person has a creative spirit and an analytical mind, someone who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

The process here is iterative – working hand-in-hand with account teams, creatives, producers and brand strategists to make world-class work happen, whatever it takes. You’ll be involved from idea inception, through to final implementation and beyond. You’ll help the agency in understanding how to take what they make and connect it with people; whether it be teenagers buying cereal, assistants booking private jets for their demanding boss, or middle aged guys buying supplements to help support their aching muscles. You’ll need to be able to bring comms planning alive for the agency, and show how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing. This is a high profile and vital role which sits at the very core of what they’re striving to achieve as an agency.

What you’ll DO:

Lead day-to-day comms planning for high-profile, award winning accounts; play a key role in building trusted relationships with clients alongside other co-workers
Lead media team to develop, activate, steward and reconcile all media recommendations
Partner closely with Account, Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and tech
Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and digital/social/mobile properties
Partner closely with media agency partners on key accounts to ensure that ideas are deployed through the proper mix of paid/owned/earned channels
Partner with account teams to develop consumer journeys for each campaign or activity
Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
Showcase an understanding of digital, social and emerging platforms and technologies, specifically programmatic
Lead comms planning in new business pitches

What YOU offer:

15+ years of experience in comms planning and/or media planning roles; expertise in developing digital, social and experiential marketing plans
Proven experience leading an account and building strong relationships with senior client leadership; must show record of ability to effectively drive agency agenda of great work
Experience managing and mentoring individuals with backgrounds in a variety of skill sets
Experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
Entrepreneurial nature; interest in helping to develop and implement new department process
Superior professionalism with strong persuasion skills that allow for selling of ideas and strategies to prospective and existing clients
Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and eloquently present
Ambitious, curious, and collaborative personality who is open to helping with any task
Hands on experience with technology platforms (Google, DSP, DCM, Social) is beneficial

Be nice

Sounds great? Please shoot your resume to [email protected]. Not for you? Share with your network and get someone working!

August 13, 2019/1 Comment/by Hunter Gilmore

Account Management

PLACED: Account Supervisor, $75-90K, NYC

Get ready to roll up your sleeves; mighty creative is born in this boutique NYC ad agency. Seeking an enthusiastic, go-getter Account Supervisor to help manage various clients – CPG, lifestyle, technology, financial, wellness; the clients are great, and willing to do funny, creative, award-winning work. Your previous experience should be fully integrated and well-rounded, as work spans traditional TV and digital/social/mobile mediums. The ideal candidate will have a 5-year agency foundation coupled with a boutique agency “can do” spirit. Please be collaborative, entrepreneurial, and comfortable working on nimble and fast-paced teams.

Working in account management here is the exact opposite of working in the account department of a big agency. You will be treated as an equal by the creative department, you will be asked to use your mind, and you will be asked to think strategically. Your insights will be sought out and valued. Your clients will rely on you for insights and direction, and the agency will rely on you for the same things. In an extremely flat management structure, you will be instrumental in ensuring that great business-driving ideas make it into the world. You will be given all the responsibility you can handle. You will sing karaoke.

You are responsible for establishing, maintaining and growing effective and profitable client relationships which result in continued new business and creative opportunities. You manage the day-to-day operations of client accounts including understanding client needs and effectively driving projects, working with internal teams to meet client expectations, meeting all budget guidelines and service deliverables. You’re a leader who has a full understanding of the clients business, goals, develops situation analysis, challenges, competitive reviews and measurement criteria and tracking for all campaigns. Collaborating with a producer, you’ll define project strategy and scope, create budget estimates, write Statements of Work and Change Orders, production estimates, weekly job/budget tracking. Reports directly to the Managing Director.

Sounds great? Shoot your resume to [email protected]. Not for you? Feel free to share with your network.

February 22, 2018/27 Comments/by Hunter Gilmore

Account Management

PLACED: Account Executive, $45-60K, NYC

“High-end” ad agency with an international reach is seeking an Account Executive to add fun, focus, and innovation to their family-style environment. This well-esteemed agency has major credentials on integrated and strategic campaigns for some of the biggest fashion and luxury brands on the market. Considering the bulk of your attention will be on a luxury casino account, a love of celebrities, rolling the dice and previous category experience in fashion/luxury/beauty would be ideal. However, this Account Executive must be savvy with the production process. Prior agency/design/marketing experience is a must-have; global experience is a plus. Assertive, driven, and passionate folks, please apply.

Sounds perfect, right? Shoot your resume to [email protected]. Not for you? Please feel free to pass this opportunity along to a friend.

November 10, 2014/by Hunter Gilmore

Account Management

PLACED: Account Supervisor, $70-85K, NYC

Extremely passionate about marketing? Excited about the idea of building an agency?

Growing, independent brand strategy, communications planning and content marketing agency is seeking an Account Supervisor to manage and lead emerging and established lifestyle brands – fashion, food, beverage, consumer tech, entertainment and media. A trusted strategic advisor (not just a ‘yes’ person), you’ll need exceptional presentation skills, a knack for writing, and strong business acumen. The ideal candidate will flourish in an entrepreneurial, non-layered environment; please be driven, intelligent, proactive, detail-oriented, and personable with a can-do-attitude. Your strong agency background coupled with outstanding project management skills should give you an uncanny ability to solve problems before they happen. Digital knowledge and understanding is key, as is experience with tv/video development and production. Get ready to roll up your sleeves and contribute from day one!

Great, right? Shoot your resume to [email protected]. Not for you? Share with your network and change someone’s life!

May 2, 2013/23 Comments/by Hunter Gilmore

Account Management

PLACED: Account Supervisor, Financial, $70-80K, NYC

Global advertising agency with a family-style environment is seeking to grow their Account team roster. Known as a business communications specialist, the agency works with top-tier clients in the financial, technology, healthcare, and manufacturing/industrial arenas. While previous experience in these categories is helpful, a genuine interest in these ever-changing industries is just as valuable. As project work spans all creative mediums, you should hail from an integrated background with a mix of print, digital, direct, television, etc. TV and print production experience are a must. Ideal candidates will have financial category experience, previous global reach, familiarity with the B2B space, and experience partnering with Media teams during the planning process. If you walk the line between casual Friday and buttoned-up Tuesday, while being strategic-minded and ready to get your hands dirty, this is the place for you.

Sounds good? Shoot your resume to [email protected]. Not for you? Please feel free to forward this to a friend.

July 24, 2012/by Hunter Gilmore

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